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LIBAzaar

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LIBAzaar, a disguised marketing research extravaganza was held on the 20th of September, 2015. It is the first time ever that any event like this was held in Southern India. The one of its kind marketing carnival studies any consumer – related problem that corporates seek an answer to through a specially designed research game. The concept of disguised marketing is used to eliminate any kind of biased response and the product/brand names are kept confidential. The study is undertaken by a group of students under the guidance of a marketing consultant and the entire analysis is done free of cost. The event also provides a great opportunity for any company looking for a test marketing forum for its new product, where every segment of the consumer market can be reached and tested, as the event targets a footfall of around 7000 people of all age groups.

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