The students of the Mark-It Club are knitted by fine threads of innovation. The club provides a wonderful platform for the students to attain hands-on experience in the application of marketing concepts. Diversity defines the club and it is sited as the ‘most fun-oriented club’ at LIBA that also does some serious business. Forums, workshops, games, events and researches cover the diverse facets of the marketing segments of business like branding, segmenting, positioning, strategy development and various other crucial elements.
The most significant activities of the Club are as follows:
-Rookie is the promotional event of the club that draws the attention of Freshers towards the club. It is an activity-based event designed as an ice-breaker for the newcomers and helps them explore their passion for the various aspects of marketing.
– LIBAzaar is the flagship event of the Mark-It Club. Though the event is just a day long, it is the outcome of a lot of dedication and hard work put in by the club members for several months. It is an innovative tool to conduct disguised market research and study consumer behaviour. Popularly known as “Namma Chennai Thiruvizhai”, LIBAZAAR is all about conducting a market research disguised in the form of a grand carnival. The research is conducted in the guise of game stalls and other attractions to simulate the feel of an actual fair. Apart from helping corporate companies gain valuable insights through market research attained from LIBAzaar, the students also benefit by applying their conceptual knowledge to the execution of LIBAzaar itself.
-Chrysalis – Markoflage: Chrysalis is the annual management fest of LIBA, and Mark-It hosts a plethora of creative events for the budding scholars from various B-Schools across the country. The event tests the participants on creativity, conceptual knowledge, and most importantly, marketing skills.