Ethics as a set of moral values within the business perspective has never had fixed boundaries and the eternal debate has been whether the propensity towards ethical conduct is an inherent quality of human beings or can be inculcated. The Loyola Fraternity aspires to expound this debate further with LIBA BEACON, its first International Conference on Business Ethics, Corporate Governance and Corporate Social Responsibility. In the same vein LIBA launches its international case study writing contest. Business School students from around the world are invited to write a case on “Ethical Practices Among Corporates In A Globalized World”.