LIBA conducted an Executive Development Programme on Digital and Social Media Marketing for senior level managers and Entrepreneurs on 10th & 11th of March 2017 at Residency Towers. He then opened the session by welcoming the participants, asking participants to introduce themselves, and establishing the ground rules.
Mr. Kiruba Shankar, CEO, Business Blogging, Covered Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Blogging, Inbound Marketing, Web Analytics and Mobile Marketing in the two days of Workshop.
The Photographer, Mr. Amar Ramesh, Big Short Films, who became famous after shooting a short film on ‘Birdman of India’ and well-known Web analytics specialist Mr. Ram gave pep talk in the workshop and made it more enjoyable.
Workshop had different flavours of pedagogy like, Case study, Quiz, Group activity, Presentations and Live assignments. The Digital and Social Media Marketing Workshop for two days was found very beneficial by the participants.