E-commerce and marketing strategies training for SHG women in ARCALI

On 24th October 2024, a training program on e-commerce and marketing strategies for Self Help Group (SHG) women was conducted by Prof. C.K. Prahalad Centre for Emerging India (CKPC), LIBA at ARCALI in Paramankeni, with 86 participants. Fr. Philip Kumar SJ, the Director of ARCALI, delivered the welcome address, followed by Rev. Fr. Poondy Rajan SJ, Finance-Controller-LIBA, who spoke about the program’s importance. Mr. Dhinesh Rajen, Director – Monolith Academy and Mr. Vimal Thiagarajan, Founder – Be Positive Training Academy demonstrated e-commerce practices, covering topics such as seller account setup, branding essentials, GST registration, and product listing on online platforms. Mr. Thiagarajan focused on online marketing strategies, including audience targeting and brand recognition. Overall, the program equipped the participants with practical knowledge to enhance their business capabilities and leverage online platforms for greater reach and empowerment.