The last Faculty Seminar for the academic year 2021-22 was held on 28th March 2022 in Learning Gallery 1 of LIBA. Dr. Deepa Ittimani Tholath initiated the Seminar with a prayer and disposition. Mr. Vigneshwar, Teaching Assistant, presented the seminar on the topic, “Artificial Emotional Intelligence: How Emotions Build Brands.” He started with the story of Atari, a video game company, which was running at a loss. However, after twenty years there was a spurt and the information spread, following which the sales picked up again. He stressed that many companies like Zoom, Google meet, etc. had a spurt in growth after the rise in internet and especially during Covid times. The artificial emotional intelligence insists on psychographic and behavioural segmentation looking at purchasing, browsing, spending and the loyalty of customers, Mr. Vigneshwar argued. Thus, the emotions influence the purchase decision and decision-making. The research framework was based on studying the AI enabled emotional intelligence on brand building. The audience offered suggestions to conduct more such seminars as Artificial Intelligence has been chosen as the intellectual thrust of LIBA for the next three years.