Great Sales Debate #7
The seventh edition of Great Sales Debate was held on 15th December 2023 at Dr. S. Xavier Britto Auditorium moderated by Ms. Rajarajeshwari A, Analyst and Finance Transformation Officer at Wells Fargo. Influencer Marketing: Helps or Hurts Business in the Long Run was the topic which proved to be a thought-provoking one, providing valuable insights and potential impact of marketing. The moderator shared key points raised by both speakers, acknowledging the contrasting viewpoints on influencer marketing. This successfully fostered critical thinking and encouraged management students to explore the diverse perspectives of the topic. The aim of the debate was to develop the foundations of marketing concepts and their relationship with sales among the students.