The 5th session of the LIBA International Webinar Series 2021 was conducted virtually on 13th December 2021 @ 2:00 pm. The webinar was graced by Prof. Jayaraman Krishnaswamy Editor-in-Chief – Taylor’s Business Review (TBR) School of Management and Marketing Faculty of Business & law – Taylor’s University Selangor, Malaysia.
Prof. Jayaraman addressed the topic, ‘Technology Acceptance and Service Innovation in Marketing’. He spoke about the importance of Service Innovation on Market Operational Performance in the Malaysian Telecommunications Sector. He highlighted that non-technical innovation is related to the primary activity and the operational component within an organization. This non-technical innovation affects and changes the technical system of the company. The session was well received and concluded with an interactive Q&A session.