The Executive Diploma in Marketing Management had a different experience of listening to the Self Help Group Members success stories on 06-11-2019. The SHG’s members shared their enterprising stories of housewives to product manufacturers. The class of EDMM 19 took their products as a live assignment by studying the each of the products that the SHG’s created by understanding the market that it has to be positioned, consumers preferences in related to the product and product modifications or product improvements that is required etc. They also took this as an assignment. The Session was facilitated by Dr.A.Siluvairaja.