Dr. Ameeta Fernando

QUALIFICATION & SPECIALIZATION :

Ph.D. (IT/Software Engineering)

M.S. (Software Engineering)

B.Sc. (Physics)

Pursuing MBA

Experience in Teaching / Practice / Industry / Research : 20years of Teaching experience/close to 5.5 years of Industry experience/10 Years Research

Overview

Dr. Ameeta Fernando is an Assistant Professor of Business Analytics at Loyola Institute of Business Management, Chennai. She has been a passionate academician for 20 years now, teaching IT-related courses at other reputed institutions like AIMA, BITS/Wipro, and the NSE. Dr. Ameeta also holds a doctorate in IT and Management from LIBA, with her thesis focussing on Phishing in Indian Banks and the Efficacy of the Countermeasures. She did her master’s in software engineering from BITS, Pilani. Prior to entering academia, she worked at Wipro Technologies in Bangalore and Chennai for almost 6 years, where she was invaluable asset in e-business (Middleware-XML/XSLT) projects. Besides her work, Dr. Ameeta is a ‘Singer for a cause,’ a women empowerment enthusiast and DEI advocate

Research and Publications

Publications:

Phishing Crisis: What are banks banking on? in Management Matters

Cyber Crimes – The Glitches Amidst the Glow in Management Matters

E-waste: A Shortcut to Eternal Gloom in Management Matters

The Role of Trustworthiness in The Adoption Of AI-Based Systems in Turkish Online Journal of Qualitative Inquiry Volume 12, Issue 8 July, 2021: 6417 – 6424

Sanjana’s Ethical Dilemma in Disruptive Technologies in Journal of Information Technology Teaching Cases Vol. 13(1) 111–115

The Role of Telemarketing Lead Conversions in Indian Business Schools: A Qualitative Study in European Economic Letters Vol 15, Issue 1 (2025)

Women’s Clothing Purchase Preferences in WhatsApp: Insights from Social Commerce

Business Users in Journal of Marketing & Social Research Vol. 2, Issue 1 (Jan-Jun 2025)

Conference Presentations (National and International):

The Ethical Dilemma in Disruptive Technologies (National Case Development Conference, LIBA)

Technical countermeasures implemented in banks to combat Phishing (Frontiers in Management Research, LIBA)

Internet Bank Users? Awareness of Internet Threats, their Adeptness in identifying Fraud and their Adoption of Security Best Practices (Annual Colloquium of Research Scholars)

Paper under the theme “Ethics and Responsibility for AI Marketing’ presented at the International Conference on Managing Customer Expectations: Role of AI and Analytics (ICMCE 2024) at Maharaja Agrasen Business School between August 07-08, 2024

Paper titled ‘Trusting Tracks without Tracking Trust: Factors that influence the Trustworthiness of Music Recommendation Systems’ at the International Conference on Emerging Trends in Business Analytics and Management Sciences at Shailesh J. Mehta School of Management, IIT Bombay held between December 12-14, 2024

Paper titled “Factors deterring the progress of aspiring Women Entrepreneurs in North Chennai, India” at the 14th International Conference on Business and Economic Development (ICBED), New York, USA (Virtual Mode), April 07-08, 2025

Book Chapters:

Cyber Crimes: The Glitches Amidst the Glow (In Business Ethics by A.C. Fernando)

Background verification using blockchain: case of Ajay, a star performer (In Blockchain in a Volatile-Uncertain-Complex-Ambiguous World by Mathiyazhagan, Sreedharan, Mathivathanan, Sunder)

Ethical Challenges in AI Marketing: Factors that Influence Perceived Trustworthiness and Adoption of Music Recommendation Systems (In AI Marketing and Ethical Considerations in Consumer Engagement (IGI Global-Scopus Indexed).

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL

Member of Editorial board for Scientiarum: A multidisciplinary journal

Jury Member: International Conference on Marketing Research (ICMR 2024)

Track Chair at International Conferences:

1. ICHRM Conference held on 08-03-2025

2. ICBED Conference to be held on 08-04-2025

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:

Organizer: Business Analytics Conclave – 2022 (LIBA)

Organizer: ABIDANCE 2024 – Business Analytics Conclave (LIBA)

Co-Organizer: TechNova (LIBA)

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:

Resource Person: Cybersecurity for Banking at the International Conference on Currency and Banking – The Trends and Challenges (St. Joseph’s College of Arts and Science, Cuddalore)

Resource Person: FDP on The Case Method of Teaching (SRM Faculty of Management, Chennai)

Resource Person: National Workshop on Career Guidance in Commerce: Career in Academia (Women’s Christian College, Chennai)

Resource Person: Seminar on The Evolving Business Analytics Landscape (Saveetha Engineering College, Chennai)

Resource Person: Seminar on Cybercrimes and Countermeasures – For Managers (Workfreaks Business School, Chennai)

Resource Person: Seminar on Technology and Social Media Overload as a Cause of Stress (PSBB School – Medall Behavioural Health)

Resource Person: Seminar on Cybercrimes and Countermeasures (Vellore Institute of Technology, Chennai Campus)

Debate Moderator: On the theme “AI: The Genius We Created or The Monster We Unleashed” organized by the Debate Club, Rajalakshmi School of Business on January 31, 2025

Event Judge: Business Analytics event at Nex-Gen, Management Fest at Rajalakshmi School of Business on March 07, 2025

Guest Lecturer: On the theme “Future-proofing Career: Managing Growth, Succession and Diversity in the Workplace” at Stella Maris College on March 24, 2025

Resource Person: Workshop on “Future Trends in Analytics” at Stella Maris College on 28-03-2025

Guest of Honour and Speaker: Achiever’s Award at Don Bosco School of Excellence, Chennai

Participant: Creative Teaching Techniques (LIBA) –

Participant: Case-writing Workshop: (National Case Development Conference 2022)

Participant: Case Workshop: (ICMR 2024)

Participant: Workshop on Case-writing (IQAC-LIBA) 2025