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Dr. Ameeta Fernando

Assistant Professor in Business Analytics

QUALIFICATION & SPECIALIZATION : Ph.D in Information Technology/Management from the Loyola Institute of Business Administration/University of Madras, M.S in Software Engineering from the Birla Institute of Technology and Sciences (BITS), Pilani, B.Sc in Physics from Stella Maris College, Chennai

Experience in Teaching / Practice / Industry / Research : 17 years of Teaching experience/close to 6 years of Industry experience

Dr. Ameeta Fernando is an Assistant Professor in the Business Analytics area at the Loyola Institute of Business Administration. Her Masters is in Software Engineering from BITS, Pilani. Prior to joining academia, she was with Wipro Technologies (Bangalore/Chennai) for close to 6 years. She has contributed to Wipro Technologies as System Engineer and later as a Module leader in E-Business (Middleware-XML/XSLT) projects and was involved in the Development, Testing and Quality Assurance projects of clients such as Ceridian (UK), Daiwa (Japan) and Best Buy (US). She has been teaching IT related courses for the past 17 years in LIBA, AIMA, BITS/Wipro and NSE. She holds a Doctorate in IT/Management (A Study on Phishing in Indian banks and the Efficiency of the Counter-Measures) from LIBA. She is also a ‘Singer for a cause’, a motivational speaker, an entrepreneur and a social worker.

“Cyber Crimes: The Glitches Amidst the Glow” – Book section in Business Ethics: An Indian Perspective (pp. 448-457), by Prof. A.C. Fernando, Pearson Education (2009).

“Phishing Crisis: What are banks banking on?” – Ameeta Fernando & Christie P., Management Matters (2006)

“Cyber Crimes: The Glitches Amidst the Glow” – Ameeta Fernando, Management Matters (2013)

“Internet Security threats, Cyber crimes and their effect on the use of IT enabled Services” – Keynote speaker at Seminar conducted by Velammal Engineering college, Chennai (2012)

“Technology and Social Media Overload as a cause of Stress” – Keynote speaker on Seminar conducted by Medall Behavioral Health at PSBB, Chennai (2019)

“Cyber crimes and unethical use of social media platforms: Impact on young women and technical counter-measures” – Speaker in a 3-day seminar/workshop organized by Good Shepherd, Chennai.

“Technical counter-measures implemented in banks to combat Phishing” – In proceedings of the National Seminar, Frontiers in Management Research (2010)

“Internet Bank Users’ Awareness of Internet Threats, their Adeptness in identifying Fraud and their Adoption of Security Best Practices”. In Proceedings of the Annual Colloquium of Research Scholars (2010)

“Cyberpsychology: The Effect of interactive technologies on human behavior” (In progress)

“Mind your machines: The ethical aspects of Artificial Intelligence Systems”       (In Progress)

  • Business Analytics
  • Artificial Intelligence & Machine Learning
  • Software Engineering
  • Management Information Systems

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