Dr. Ameeta Fernando

QUALIFICATION & SPECIALIZATION : Ph.D in Information Technology/Management from the Loyola Institute of Business Administration/University of Madras, M.S in Software Engineering from the Birla Institute of Technology and Sciences (BITS), Pilani, B.Sc in Physics from Stella Maris College, Chennai

Experience in Teaching / Practice / Industry / Research : 18years of Teaching experience/close to 5.5 years of Industry experience/10 Years Research

Overview

Dr. Ameeta Fernando is an Assistant Professor of Business Analytics at Loyola Institute of Business Management, Chennai. She has been a passionate academician for 20 years now, teaching IT-related courses at other reputed institutions like AIMA, BITS/Wipro, and the NSE. Dr. Ameeta also holds a doctorate in IT and Management from LIBA, with her thesis focussing on Phishing in Indian Banks and the Efficacy of the Countermeasures. She did her master’s in software engineering from BITS, Pilani. Prior to entering academia, she worked at Wipro Technologies in Bangalore and Chennai for almost 6 years, where she was invaluable asset in e-business (Middleware-XML/XSLT) projects. Besides her work, Dr. Ameeta is a ‘Singer for a cause,’ a women empowerment enthusiast and DEI advocate

Research and Publications

Publications:

Phishing Crisis: What are banks banking on? (Management Matters)

Cyber Crimes – The Glitches Amidst the Glow (Management Matters)

E-waste: A Shortcut to Eternal Gloom (Management Matters)

Sanjana’s Ethical Dilemma in Disruptive Technologies (Journal of Information Technology Teaching Cases)

The Role of Trustworthiness in The Adoption Of AI-Based Systems (Turkish Online Journal of Qualitative Inquiry)

Conference Presentations (National and International):

The Ethical Dilemma in Disruptive Technologies (National Case Development Conference, LIBA)

Technical countermeasures implemented in banks to combat Phishing (Frontiers in Management Research, LIBA)

Internet Bank Users? Awareness of Internet Threats, their Adeptness in identifying Fraud and their Adoption of Security Best Practices (Annual Colloquium of Research Scholars)

Ethics and Responsibility in AI Marketing (International Conference on Managing Customer Expectations: Role of AI and Analytics (ICMCE 2024)

Books/Book Chapters:

Cyber Crimes: The Glitches Amidst the Glow (In Business Ethics by A.C. Fernando)

Background verification using blockchain: case of Ajay, a star performer (In Blockchain in a Volatile-Uncertain-Complex-Ambiguous World by Mathiyazhagan, Sreedharan, Mathivathanan, Sunder)

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:

Business Analytics Conclave – 2022 (LIBA)

ABIDANCE 2024 – Business Analytics Conclave (LIBA)

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:

Resource Person: Cybersecurity for Banking at the International Conference on Currency and Banking – The Trends and Challenges (St. Joseph’s College of Arts and Science, Cuddalore)

Resource Person: FDP on The Case Method of Teaching (SRM Faculty of Management, Chennai)

Resource Person: National Workshop on Career Guidance in Commerce: Career in Academia (Women’s Christian College, Chennai)

Resource Person: Seminar on The Evolving Business Analytics Landscape (Saveetha Engineering College, Chennai)

Resource Person: Seminar on Cybercrimes and Countermeasures – For Managers (Workfreaks Business School, Chennai)

Resource Person: Seminar on Technology and Social Media Overload as a Cause of Stress (PSBB School – Medall Behavioural Health)

Resource Person: Seminar on Cybercrimes and Countermeasures (Vellore Institute of Technology, Chennai Campus)

Jury Member: International Conference on Marketing Research (ICMR 2024)

Creative Teaching Techniques (LIBA) – Attendee

Case-writing Workshop (National Case Development Conference, LIBA) – Attendee

Case Workshop: ICMR 2024 – Attendee