Dr. Archana Raja is a distinguished Marketing Professor at Loyola Institute of Business
Administration in Chennai, known for her expertise in Marketing and Aviation. With a Ph.D. in
Services Marketing from Anna University, she combines academic knowledge with industry
experience from companies like Thomas Cook and Air India. Dr. Raja’s teaching philosophy
emphasizes interactive learning and real-world applications. Her research, published in reputable
journals, covers topics such as service quality and consumer engagement. As Co-Chair of the Centre
for Sales Excellence and coordinator of various clubs, she actively mentors students and organizes
events like the Great Sales Debate. Her contributions continue to shape marketing education and
empower future business leaders.

Publications:
• Research Article titled “A Study on Level of Passenger Satisfaction of Services Delivered in
Chennai International Airport a Research Paper” in European Journal of Social Sciences ISSN
1450-2267 Vol.33 No.2 (2012), pp. 289-297.
• Research Article titled “A Study on Service Quality and Passenger Satisfaction on Indian
Airlines” in ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 2,
February 2012, ISSN 2231 5780.
• Research Article titled “Measuring Service Quality in terms of Passenger Satisfaction
of Front Office Personnel in Private Airline Companies, India”in Life Science Journals,
ISSN: 1097-8135 March, 2013.
• Research Article titled “Passengers’ Perception on Service Quality in Kingfisher Airlines – an
Empirical Research Study” in South Asian Journal of Marketing &Management Research
(SAJMMR) Vol.2, Issue 12, and December 2012.
• Research Article titled “Communication Problems between Indian and Foreign Flight
Attendants of Jet Airways”, in Journal of Management Science, 38, ISSN 2250- 1819
(Online)/ ISSN 2249 – 1260, 2012
• Research Article titled “Identifying the Dimensions of Service Quality as Antecedents to
Passenger Satisfaction of Rajiv Gandhi International Airport” in Journal of Contemporary
Research in Management, Vol.8, Issue 2, June 2013
• Research Article titled “Passenger Satisfaction Measurement in Airline Services: An
Empirical Study of Need – Gap Analysis” in International Journal of Emerging Business
Issues, ISSN 0975-8925, 2014.
• Research Article titled “A Financial Research study on Low Cost Airports – Spotlight on
Tanjore” in TRANS Asian Journal of Marketing & Management Research, ISSN:2279 –0667,
Vol.6, Issue 6, 2017
• Research Article titled “A Conceptual Framework For Measuring Stakeholder Perception
Towards Corporate Governance In Private And Government Owned Banks Operating In
India” in Journal of Contemporary Issues in Business & Government, ISSN: 1323 – 6903,
WoS Journal, March 2021.
• Research article titled ‘A Market Study of Drone Management For Handling Emergency
Response At Airports In India’, Academy of Marketing Studies Journal – B Category, Vol 26,
Issue 2, February 2022.
• Published a paper titled ‘An Empirical Study on Customer Satisfaction towards Service
Quality of Star Hotels’ detailed, World Journal of Management and Economics, ISSN –
1819 – 8643, Vol15, Issue:04, 2022.
• Published a paper titled ‘Relationship between Customer Satisfaction and Overall Service
Quality Towards Repurchase Intention in Online Fashion Store’ on World Journal of
Management and Economics – C Category Journal detailed, ISSN – 1819 – 8643, September
2023.
Conference Presentations (National and International):
• Presented a paper titled ‘Impact of customer awareness and perception of plant-based
meat alternative on the customer attitude influencing buyer intentions in Chennai’ at Sai
Ram Institute of Management Studies on their 11th
International Conference – Emerging
research in Business, Technology, Entrepreneurship and Economy for Sustainable
Development dated 16th & 17th of December, 2022
Page 3 of 3
Books/Book Chapters:
• Contributed for a chapter in a book titled ‘A Paradigm Shift in Marketing: Creating Value for
a More Sustainable Future’. Chapter 4 – Tourism marketing in an Era of Paradigm Shift, 2021
GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL
• Reviewed research articles as an Editorial Board member for the conference titled
‘International Conference on Enterprise Management and Business Intelligence (ICEMBI)’
on 8th and 9th of October 2021 conducted by Dr.NGP Institute of Technology, Coimbatore.
CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:
CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:
Completed a course in a workshop at Indian School of Business, Hyderabad titled ‘Data Analytics
and Market Research’ from 22.09.2022 to 25.09.2022

Primary Interests:
• Services Marketing
• Advertisement & Sales Promotion
• Customer Relationship Management
Additional Interests:
• Consumer Behaviour
• Tourism Marketing
• Digital and Social Media Marketing