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Dr. Archana Raja

Co-Chair, Centre for Sales Excellence Assistant Professor of Marketing

QUALIFICATION & SPECIALISATION: Master of Business Administration PhD (Anna University, Chennai) – Services Marketing

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH: 7 Years of Teaching / 2 Years with Industry / 4 Years of Research

Dr.Archana Raja has a Doctorate in Marketing from Anna University, Chennai. She has 7 years of teaching experience and 4 years of research experience. She was awarded as the ‘Young Women Educator and Scholar Award’ from NFED’ 2015 and was nominated for Best Women Faculty Award by Research Gateway’2020. She is also SLET qualified academician Her research interests includes the areas of Customer Relationship Management, Tourism Marketing, Digital and Social Media Marketing apart from Services Marketing. Her research works have been published in ABDC listed Journals. She is also a rank holder at her Masters level. She has guided many post graduate research projects. She has presented her research work in refereed international conferences and seminars. She has organised workshops and guest lectures in the area of Personality Development and Marketing. She is a Syndicate Board of Studies Member for University of Mysore. She is also a Reviewer, International Technical Committee for ICMBT’2020.

  • PhD (Management), Anna University, 2014. Thesis titled “An Empirical assessment of low – cost domestic airlines and its relationship with service quality.”
  • Master of Business Administration (Specialisation – Airline and Airport Management) Anna University, 2009.
  • B.A Tourism & Travel Management, Ethiraj College for Women, Madras University, 2007.
  • IATA certified from Trade Wings, Mumbai

Research Article titled “A Conceptual Framework for Measuring Stakeholder Perception towards Corporate Governance in Private and Government Owned Banks Operating in India” in Journal of Contemporary Issues in Business & Government, ISSN: 1323 – 6903, WoS Journal, March 2021.

Archana R and Subha MV “A Study on Level of Passenger Satisfaction of Services Delivered in Chennai International Airport a Research Paper” in European Journal of Social Sciences ISSN 1450-2267 Vol.33 No.2 (2012), pp. 289-297.

Archana R and Subha MV “A Study on Service Quality and Passenger Satisfaction on Indian Airlines” in ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 2, February 2012, ISSN 2231 5780.

Archana R “Measuring Service Quality in terms of Passenger Satisfaction of Front Office Personnel in Private Airline Companies, India” in Life Science Journals, ISSN: 1097-8135 March, 2013.

Archana R and Subha MV “Passengers’ Perception on Service Quality in Kingfisher Airlines – an Empirical Research Study” in South Asian Journal of Marketing &Management Research (SAJMMR) Vol.2, Issue 12, and December 2012.

Archana R and Subha MV “Communication Problems between Indian and Foreign Flight Attendants of Jet Airways”, in Journal of Management Science, 38, ISSN 2250- 1819 (Online)/ ISSN 2249 – 1260, 2012

Archana R “Identifying the Dimensions of Service Quality as Antecedents to Passenger Satisfaction of Rajiv Gandhi International Airport” in Journal of Contemporary Research in Management, Vol.8, Issue 2, June 2013

Archana R “Passenger Satisfaction Measurement in Airline Services: An Empirical Study of Need – Gap Analysis” in International Journal of Emerging Business Issues, ISSN 0975-8925, 2014.

Archana R and Balasubramaniam Pradeep “A Financial Research study on Low Cost Airports – Spotlight on Tanjore” in TRANS Asian Journal of Marketing & Management Research, ISSN: 2279 – 0667, Vol.6, Issue 6, 2017

Archana R “A Study On Effectiveness Of Employees Development Programmes For Employee Retention And Growth, GAC Shipping (India) Ltd” (Acceptance Received, Yet to Publish), 2020

Books Published:

Archana R, Low – Cost Domestic Airlines – South India, Lambert Academic Publications, 2017, ISBN –


Teaching Interests:

Customer Relationship Management

Digital and Social Media Marketing

Advertising and Sales Promotion

Research Interests:

Customer Satisfaction on Digital Marketing

Nordic Tourism

Crew Resource Management

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