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Dr. E. Pradeep-min

Dr. E. Pradeep

Assistant Professor – Marketing, Chair - Admissions

QUALIFICATION & SPECIALIZATION : BE (ECE), MBA (Marketing and Human Resource Management), Ph.D. (Marketing)

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH: 10 years of Teaching/ 6 years of Industry/2 years of Research

Dr. E. Pradeep is an Assistant Professor – Marketing at LIBA. He has rich industry experience in diverse verticals such as media, telecom and industry where he has worked out various strategies to market products/services. In his academic career, he always aims to impart real time and finest quality education to his students and mentoring them to be career-ready. He has also published various research papers in reputed journals. He has given guest lectures to promote the value and importance of digital marketing, conducted efficient corporate training programs for various teams on effective marketing strategies and product knowledge and has organized various conferences.

Dr. E. Pradeep has been awarded Ph.D in Marketing from SRM Institute of Science & Technology. He has completed his MBA from Vellore Institute of Technology, specializing in Marketing & HR. He holds a Bachelor of Engineering (ECE) from Madurai Kamaraj University.

Papers presented & published:

  • Presented a paper titled “A Study on attributes of websites with specific reference to online purchase intentions of baby products in Chennai“, in IFIP WG8.6 Working Conference organized by Indian Institute of Management, Tiruchirapalli which was conducted virtually on December 17-19, 2020 and the same has been published in ‘Springer proceedings’
  • Published a paper titled “Analysis of customer attitude factors towards online purchase intentions of baby products in Chennai”, in International Journal of Civil Engineering & Technology, 2018.
  • Published a paper titled “Online purchase intention for baby products in Indian Context using Linear Programming Models”, in Australian Journal of Basic and Applied Sciences, 2018
  • Published a paper on the topic, ‘Women education in India: Prospects and challenges’ in the National Conference organized by Dhanya Educational & Environmental Development Society (DEEDS) at Andhra Christian College, Guntur, Andhra Pradesh on 8th March, 2017
  • Published a paper on the topic, ‘A study on consumer attitudes towards organic food products with reference to Sivakasi town in the National Conference on Recent trends in Management held on 28th May 2015 at K.S.School of Engineering & Management, Bengaluru
  • Presented a paper on the topic ‘Creativity and innovative techniques in e-commerce’ in the international conference ‘Sustainable global business models (SGBM) ‘2014’, held at SRM University, on 15th and 16th of February, 2014
  • Published a paper on the topic ‘Progression Techniques used in Fashion retail industry in India – Lifestyle stores’ at the 8th SIMSR Global Marketing Conference, conducted by KJ Somaiya Institute of Management Studies and Research, Mumbai between the 4th and 5th of January, 2013, at Mumbai
  • Published a paper on the ‘Health and Safety measures in Food products – Consumer Awareness’ in the National Conference of Consumer Protection (NCCP – 2012), held on 22nd February, 2012

 

Workshops & Seminars – conducted/attended:

  • Conducted a Management Development Programme (MDP) on ‘Agile & DevOps for everybody’ through virtual mode on 4th & 5th September, 2020
  • Successfully launched and conducted the annual retail shopping event ‘The Bazaar’ in SRM University for 5 consecutive years coordinating with ‘Retail Association of India’ and students of retail management to give them real time knowledge on setting up stalls, selling their products/services to customers visiting the venue, along with value added programs on Road safety, AIDS awareness, History of the Retail Industry
  • Participated in the ‘Chennai Retail Summit’ conducted by the Retail Association of India (RAI) with the presence of reputed retailers like Nalli Silks, Freshworks, Hidesign, Vivek’s and many more on the 20th of November, 2018
  • Attended the Faculty Development Program held on SPSS & PLS on 18th & 19th July 2016 in SRM University
  • Attended the Integrated faculty development program – ‘Impatiently passionate about creating professionals with competencies and values’ on the 25th of July, 2013 held at SRM University
  • Attended a Faculty Development Program conducted by the IIM Ahmedabad Alumni Association, Chennai Chapter on the 23rd and 24th of July, 2011 at SRM University, Vadapalani Campus

 

Certificate Courses in Analytics & Digital Marketing

  • ‘Statistics for Data Analysis Using R’, Udemy on 22nd June, 2020
  • ‘Marketing and Retail Analytics’, Great Learning Academy, Great Lakes Institute of Management on May, 2020
  • ‘Microsoft Office Specialist’ from Microsoft on 16th March, 2020
  • ‘Fundamentals of Visualization with Tableau’, University of California, through Coursera, on 13th May, 2018
  • ‘Marketing Analytics’, University of Virginia, through Coursera, on 24th March, 2018
  • Completed a certificate course in Digital Marketing conducted by B – Cube consulting Pvt. Ltd. from 10th June, 2017 to 18th June, 2017
  • Retailing
  • Product and Brand Management
  • Customer Relationship Management
  • Digital and Social Media Marketing
  • Marketing Analytics

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