Dr. E. Pradeep

QUALIFICATION & SPECIALIZATION : BE (ECE), MBA (Marketing and Human Resource Management), Ph.D. (Marketing)

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH: 13 years of Teaching/ 7 years of Industry/ 4 years of Research

Overview

Dr. E. Pradeep is an Assistant Professor – Marketing at LIBA. He has rich industry experience in diverse verticals such as media, telecom and industry where he has worked out various strategies to market products/services. In his academic career, he always aims to impart real time and finest quality education to his students and mentoring them to be career-ready. He has also published various research papers in reputed journals. He has given guest lectures to promote the value and importance of digital marketing, conducted efficient corporate training programs for various teams on effective marketing strategies and product knowledge and has organized various conferences.

Academic Biography

Dr. Pradeep. E is an Assistant Professor – Marketing at LIBA. He has rich industry experience in diverse verticals such as media, telecom and industry where he has worked out various strategies to market products/services. In his academic career, he always aims to impart real time and finest quality education to his students and mentoring them to be career-ready. He has also published various research papers in reputed journals. He has given guest lectures to promote the value and importance of digital marketing, conducted efficient corporate training programs for various teams on effective marketing strategies and product knowledge and has organized various conferences

Research and Publications

RESEARCH AND PUBLICATIONS

Publications:

1. Predicting the dynamics of customer repurchase in internet shopping – An Artificial Neural Network (ANN) approach – Academy of Marketing Studies Journal, 2022

2. A Study on attributes of websites with specific reference to online purchase intentions of baby products in Chennai – IFIP WG8.6 Working Conference by IIM, Tiruchirapalli – Published in Springer, 2019

3. Analysis of customer attitude factors towards online purchase intentions of baby products in Chennai – International Journal of Civil Engineering & Technology, 2018

4.Online Purchase Intention for Baby Products in Indian context using Linear Programming Models – Australian Journal of Basic and Applied Sciences, 2018

Conference Presentations (National and International):

1. Health and Safety measures in Food products – Consumer Awareness – National Conference of Consumer Protection (NCCP – 2012)

Books/Book Chapters:

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:

1. Coordinated an International Conference on Marketing Research held on 15^th & 16^Th March 2024 in LIBA

2. Coordinated a Management Development Programme (MDP) on ‘Agile & DevOps for everybody’ on 4^th & 5^th September, 2020 in SRM Institute of Science & Technology

3. Coordinated a Faculty Development Program – Impatiently passionate about creating professionals with competencies and values on 25^th July 2013 in SRM Institute of Science & Technology

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:

1. National Conference on Contemporary issues in commerce and management in N.K.R. Govt. Arts college for women on 2^nd February 2018

2. 8^th SIMSR Global Marketing Conference in K J Somaiya Institute of Management Studies & Research, Mumbai on 4^th & 5^th January 2013

3. International Conference on HR “The Era of CURE (Cross-skilling, Up-skilling, Re-skilling and Empowering) in SRM Institute of Science and Technology on 25^th & 26^th October 2018

4. International Conference on “Sustainable Global Business Models – A Financial Perspective” in SRM Institute of Science & Technology on 15^th & 16^th February 2014

5. Faculty Development Program on SPSS & PLS in SRM Institute of Science & Technology on 18^th & 19^th July 2016

6. Workshop on Creative Teaching Techniques in SRM Institute of Science & Technology on 11^th & 12^th February 2011