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Sethu_PP

Dr. K. Sethupathy

Assistant Professor in General Management

QUALIFICATION & SPECIALIZATION : B.Sc. ( Tourism and Hospitality management), MBA, Ph.D

Cleared NET (Management) and State Level Eligibility Test (Management) for  Lectureship.

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH :

7Years Teaching experience / 10 years of Research Experience

Dr. Sethupathy K, an accomplished professional with an MBA and Ph.D., holds expertise in HR, Marketing, Tourism, and Hospitality Management. With six years of practical experience, he has demonstrated a commitment to academic excellence by clearing NET and SET in Management. His diverse skill set contributes to his holistic approach in addressing organizational challenges. He has published 25 papers in renowned journals, presented at 28 conferences, and attended 29 Faculty Development Programs, showcasing a dedication to continuous learning. His multifaceted skills and research contributions make him a valuable asset in the field of management, establishing him as a thought leader.

 

Dr. Sethupathy K, an accomplished professional with an MBA and Ph.D., holds expertise in HR, Marketing, Tourism, and Hospitality Management. With seven years of practical experience, he has demonstrated a commitment to academic excellence by clearing NET and SET in Management. His diverse skill set contributes to his holistic approach in addressing organizational challenges. He has published 25 papers in renowned journals, presented at 28 conferences, and attended 29 Faculty Development Programs, showcasing a dedication to continuous learning. His multifaceted skills and research contributions make him a valuable asset in the field of management, establishing him as a thought leader.

 

 

RESEARCH AND PUBLICATIONS
Ø  A Study On “Non-Governmental Organizations (Ngos) And Their Role In The Process Towards Sustainable Community Development’’ International Journal of Business and General Management (IJBGM), Vol, 13 (1), pp. 23-26.

 

Ø  Strategic Management Of Ngo’s In Tamilnadu State With Special Referance To Chengalpattu District, Yugato, Vol, 76(1). Pp. 605-614

 

Ø  A Study On Identifying The Obstacles And Opportunities Facing Electronic Commerce In India: A Way Forward For E-Commerce Sustainability, Journal of Nonlinear Analysis and Optimization, Vol, 15 (1), pp. 89-94.

 

Ø  Ethical Considerations In Financial Decision Making In India, Scientific Culture, Vol, 10 (1), pp 660-671.

 

Ø  A Comprehensive Analysis Of Strategic Management Practices And Financial Performance For Sustainable Development In NonGovernmental Organizations (Ngos) In Tamil Nadu, International Journal of Business and General Management (IJBGM), Vol, 13 (1), pp. 13-22.

 

Ø  A Study On ‘’An Overview Of Digital Financial Services In India: Concept, Initiatives And Its Advantages, International Journal of Current Research Vol. 16 (3), pp. 27531-27534.

 

Ø  A critical study on Artificial Intelligence and Mental Health, International Journal of Emerging Knowledge Studies (IJEKS), Vol. No: 2 (9), pp.379 -385, September 2023, ISSN: 2583-7354.

 

Ø  Analyzing Key Strategies, Challenges, and opportunities for improving the Strategic Management of NGOs in Chengalpattu District, Tamil Nadu, Humanities and Social Science Studies, Vol. No: 12 (2), pp.63-68, July to December 2023, ISSN: 2319-829X.

 

Ø  A study on the impact of leadership style on employees‘ motivation in Dimapur Banking Sector: an Employee Perspective. Dogo Rangsang Research Journal, 12(06), No.01, 18–25, June 2022, ISSN:2347-7180.

 

Ø  Leader’s personality type and employees’ motivation in the private banking sector of Kohima. Stochastic Modeling & Applications, 26(3), No. 12, 274–279, June 2022, ISSN: 0972-3641.

 

Ø  The Causal Relationship between Residents’ Perception of Community-Based SSCM Practices and Willingness for Co-Creating the Destination Image. World Journal of Management and Economics, 16(6), July 2022 , ISSN: 2455-6211, Pp:13-29.

 

Ø  The Sustainability Scale for Evaluating the Community Perception towards the Impact of Tourism Supply Chain Management Practices. PRiMA: Practices & Research in Marketing , 10(2), August 2022 , ISSN : 2230-844X, Pp:21-28.

 

Ø  Impact of Covid-19 on Women Entrepreneurs of Nagaland. International Journal of All Research Education and Scientific Methods, 9(11), November 2021 , ISSN : 2455-6211 Pp:50-58.

 

Ø  Entrepreneurship Education in Nagaland: A Study of College Students in Dimapur District. Journal of Entrepreneurship and Management, 9(3), August 2020 , ISSN : 2277-6850 Pp:12-17.

 

Ø  A Qualitative study to understand the effect of Covid-19 lockdown 1.0 and 2.0 on grocery market retailers in Tamilnadu. Journal of the Social Sciences, 48(3), July 2020 , ISSN : 0975-8935]Pp:2017-2026

 

Ø  Sethupathy K and Moakumla Ao, Exploring Critical Success Factors for Naga Women Entrepreneurs in Nagaland – A Review Study. ANWESH: International Journal of Management and Information Technology, 5(1), March 2020, ISSN: 2455-9245, Pp: 47 – 52

 

Ø  Nandakumar R, Kiewhuo M, Swu M, Sethupathy K. Association of ABO Blood Groups with Procrastination among Tuberculosis Patients in the Tribal Populations of Nagaland. Bioscience Biotechnology Research Asia 2020;17(2).ISSN:2456-2602 http://dx.doi.org/10.13005/bbra/2827]

 

Ø   Strategic Stance on Re-Engineering of Operations to Sustain Business in Developing Economies – A Study with Reference to Manufacturing Sectors in Ramanathapuram and Sivaganga District of Tamilnadu, International Journal of Advanced Science and Technology, Vol. 29, No. 1, (2020), ISSN: 2005-4238 pp. 1175 – 1181

 

Ø  A Study on the Awareness of Reading Habits in Book Festival at Tirunelveli District, Tamilnadu, Journal of Indian Library Association, Vol. 55 (3), July- September 2019, ISSN: 2456-513X, Pp: 1- 7

 

Ø  Employees opinion on performance appraisal practices among star hotels in Tamilnadu-An Evaluative Approach, International Journal of Advance and Innovative Research, Volume 5,Issue 4 (XVI):October-December 2018, ISSN: 2394-7780, Pp: 09-15.

 

Ø  Future of HR Management in Indian Scenario: Issues & Challenges – A Review study, Mediterranean Journal of Basic & Applied Research, ISSn: 2581-5059 Vol.1, Issue 1, Oct – Dec 2017 Pp: 76-83, IF:4.366.

 

Ø  Performance Management Systems in Star Hotels of Tamilnadu, Pezzottaite : International Journal of Applied Services Marketing Perspectives, ISSN: 2279-0977 (P), 2279-0985 (O) Vol. 6, Issue 2, April – June 2017, Pp: 3021- 3026, IF : 7.056

 

Ø  Strategies for Improving Employees Performance in an Organisation, International Journal of Innovative knowledge Concepts, ISSN : 2454-2415, Vol. 5, Issue 6, June 2017, Pp:11-13

 

Ø  Economic Globalisation and its threat to Human Rights, Shanlax International journal of Arts, Science and Humanities, ISSN : 2321-788X, Vol.4, Issue.3, Spl. Issue 3, Feb 2017, IF : 2.95, Pp: 273-280

 

Ø  Administrator’s Perception on Tourism Education in Higher Learning Institution with Special reference to Sivagangai District – An Evaluative Study, AMET International Journal of Management, ISSN : 2231- 6779, Vol.10, Issue 10, Jul – Dec 2016, Pp:1-17

 

Ø  Efficiency and Effectiveness of e-Recruitment in the Current Scenario, International Journal of Advanced Research in Management, Engineering and Technology, ISSN:2456-2998 (Online) Vol.1, Issue 7, December 2016, IF : 1.3 Pp: 287-290

 

Ø  Impact of Technopreneurship in Small Business towards Sustaining Competitive world: A Conceptual Approach, International Journal of Scientific Research, ISSN :2277-8179 Vol.5, Issue 12, December 2016, IF:3.508 Pp: 686-687

 

Ø  Applications of Nano Technology in Medical Sciences and Everyday life of human, AE International journal of Science & Technology (AEIJST) , ISSN ;2348-6732, Volume 4 , Issue 2 , February 2016 Pp:1-5

 

Ø  Human Resource Management and its challenges of Small and Medium Scale Enterprises in Tamilnadu, Shanlax International Journal of Management, ISSN : 2321-4643, Vol.3 , Special Issue 2 , February 2016, Pp:9

 

Ø  Emerging Trends of the Entrepreneurs – A review study with special reference to Informal Fast food segments, Indo – Asian Journal of Multidisciplinary Research, ISSN:2454-1370, Volume 1, Issue 1 March 2015. Pp: 45-50

 

Ø  A study on Retail Banking challenges and opportunities with special reference to changes in technology, Economy & Society, Research Explorer, ISSN : 2250 -1940, Volume –II, Issue 5, 201

 

 

Conference Presentations (National and International):

 

Ø  Integration of Bio-Diversity into environmental Management System in National Seminar on Bio Diversity for Human Welfare: Current and Future Trends – India at Department of Zoology, St. Joseph University, Nagaland on 7th & 8th February 2019.

 

Ø  Green Marketing and its Strategies to acquiring customers in the competitive scenario in ICSSR Sponsored National Conference on Sustainable Green Business (NCSGB 2018) at Alagappa Institute of Management, Alagappa University on 26th & 27th March 2018.

 

Ø  Challenges of E- Commerce Adoption in SSI in 2nd International Conference on Finance and Banking ( FIBA – 2018) at Sengunthar Arts and Science College, Salem on 01st February 2018

 

Ø  Implementation of Total Quality Management and its Premable in Indian Telecom Industry Limited in 6th International conference on Contemporary Issues in Agriculture, Engineering, Information Technology, Life sciences , Social sciences & Humanities at Hotel IBIS, Melbourne, Australia, Organized by Nehru College of Management & Siam Technology College, Bangkok from 28th November to 04th December 2017.

 

Ø  Performance Management: Conceptual Framework in International Conference on Contemporary Changes in Business Management at Ananda College, Devakottai on 20th September 2017.

 

Ø  Performance Appraisal as a tool of Improving Employees Performance in Tamilnadu Star Hotels in National Conference on Intelligence and Innovation in Business Management at Ananda College , Devakottai on 01st March 2017.

 

Ø  Economic Globalization and its threats to Human rights in National Conference on Contemporary Management Practices at Department of Business Administration, Loyola College , Vettavalam, Tiruvannamalai on 23rd February 2017.

 

Ø  Impact of Green Human Resource Management Practices in Indian Hotel Industry in National Conference on Environmental Sustainability through Green Strategies at Department of Commerce, A.E.T. College, Narasingapuram on 14th October 2016.

 

Ø  Institutional Support for Hospitality Entrepreneurs – A key mantra for success to New Entrants in National Conference on Entrepreneurial Resurgence and Innovations 2016 at ED Centre, Alagappa University on 19th August 2016.

 

Ø  Emerging Trends in Indian Insurance Sector – A study in Indian life Insurance Industry in National Seminar on Emerging trends in Indian Insurance sector(ETIIS 2016) at Department of Bank management, Alagappa University on 23rd March 2016.

 

Ø  Current Trends and Emerging Practices of Performance Management System in Hotel Industry in National Seminar on Online Marketing of Services in the Globalization Era at Sourashtra College, Madurai on 15th March 2016.

 

Ø  Human Resource Management and its challenges of Small and Medium Scale Enterprises in Tamilnadu in ALUMASC on Recent trends in  Management Research at Faculty of Management , Alagappa University on 19th February 2016.

 

Ø  Recent Trends and Challenges of Social Entrepreneurship : A Glance in National conference on Indian Strategies in Functional Management at JP  College of Arts and Science , Tenkasi on 20th January 2016.

 

Ø  Challenges in Dealing with Diverse workforce in Hotel Industry in National  conference on Indian Strategies in Functional Management at JP College of  Arts and Science, Tenkasi on 20th January 2016.

 

Ø  Cross Cultural Human Resource Management in the Hotel Industry in National conference on Indian Strategies in Functional Management at JP  College of Arts and Science , Tenkasi on 20th January 2016.

 

Ø  A Conceptual Approach on Entrepreneurial Ecosystem in India in UGC Sponsored Two day National seminar on Role of MSME Sector in Indian Economy Prospects & Challenges at MVS Government Arts and Science College, Mahabubnagar , Telengana on 18-19th March 2015.

 

Ø  An Analysis of E-HRM Practices in Indian Hotel Industry in National Conference at Dr.Umayal Ramanathan College for women , Karaikudi on March 2015.

 

Ø  Economic Globalization and its threats to Human rights in UGC Sponsored Two-day national Conference on human Rights duties and Education atDepartment of Corporate Secretaryship , Alagappa University on 25-26th February 2014.

 

Ø  A Study of business Angles in Start-ups in Developing Countries in International Conference on Entrepreneurial Perspectives and Emergence at Alagappa Institute of Management, Karaikudi on 7th& 8th August 2014.

 

Ø  New approaches towards innovation Generation in Indian Hotel Industry in International Conference on Entrepreneurial Perspectives and Emergence at Alagappa Institute of Management, Karaikudi on 7th& 8th August 2014.

 

Ø  A View of Indian SME’s in global Perspective in International Conference on Entrepreneurial Perspectives and Emergence at Alagappa Institute of Management, Karaikudi on 7th& 8th August 2014.

 

Ø  Human resource Management: An Comprehensive Review in National Conference at Infant Jesus College of Engineering on 14th February 2014.

 

Ø  Challenges of HRM in SME’s of Tamilnadu in National Conference on Progression of Global Strategies in Indian Business at Infant Jesus College of Engineering on 14th February 2014.

 

Ø  Problems and Prospectus of Women Entrepreneurship development in India in National Conference on Entrepreneurship and Socio Economic Development at Xavier Institute of Business Administration, Tirunelveli on 12th -13th February 2014.

 

Ø  A Study on Retail banking Challenges and opportunities with special reference to changes in Technology , Economy and Society in National Conference on Service sector in India – An Analysis at Bharath College of Science and management, Thanjavur on 16th March 2013.

 

Ø  Green Management concept and Importance in National Level Seminar on “Green Management – Prospects and Challenges” X-com 2013 at St. Xavier College, Tirunelveli on 21-22nd February 2013.

 

Ø  Stress Management in FXDoMS State level management fest” Gestion de Fiesta 2013” at FX College of Engineering ,Tirunelveli on 22nd February 2013.

 

Ø  Leadership challenges for business Success in Trial Blazer’12 – National Level Management Meet at Smart Association & Sun college of Engineering, Kanyakumari on 31 October 2012.

 

Ø  HRM in Global perspective in National Level seminar on Paradigm Shift in HRM – The changing facets at St. Xavier College, Tirunelveli on 5th October 2012

 

Books/Book Chapters:

 

Books

Ø  Business Report Writing Dream Makers Publishing House, Tamilnadu. 2017 – ISBN : 978-93-528197-6-8

 

Ø  Education System in the Nation – Perspectives & Approaches”, Dream Makers Publishing House, Tamilnadu. 2018 – ISBN: 978-81-935866-0-0.

 

Ø  Banking theory and Practices”, Dream Makers Publishing House, Tamilnadu. 2018 – ISBN: 978-81-935866-1-7.

 

Ø  Modern Banking Practices Lambert Academic Publishing, International Publisher, 2018 – ISBN: 978-613-9-93850-6.

 

Ø  Strategic Human Resource Management, Lambert Academic Publishing, International Publisher, 2019 – ISBN: 978-620-0-43384-8

 

Ø  Basics of Nutrition Health” The Printing House,2018 – ISBN: 978-81-935866-6-2

 

Book Chapters

Ø  Exploring Community Engagement on Heritage Conservation in North Eastern India: SWOT and AHP Analysis through the Eisenhower Matrix, Digital Cultural Heritage, CRC Press ( Taylor and Francis), 2024, ISBN: 9781032630564

 

Ø  Liaison on Higher Education and Employment in India, Education system in the Nation – Perspectives & Approaches, ISBN : 978-81-935866-0-0, Vol.1 , Issue 1, Jan 2018.

 

Ø  Prominence of the performance management organization in contemporary situation, Fourth international conference on “Business Research”,Department of Commerce, SRM University,ISBN-978-81-8209-436-9.26th September 2017.

 

Ø  Impact of Globalization on Human Resource Management among the world Organisation, Shanlax – Faculty of Management , Alagappa University, 978-81-933316-4-4, Feb 2017.

Ø  Institutional Support for Hospitality Entrepreneurs – A key mantra for success to New Entrants, Perspectives of Entrepreneurial Resurgence and Innovations,ISBN :978-81-9259-745-4,  August 2016

Ø  Emerging Trends in Indian Insurance Sector – A study in Indian life Insurance Industry, Emerging trends in Indian Insurance sector (ETIIS -2016), 978-81-929581-7-0, March 2016

 

Ø  Recent Trends and Challenges of Social Entrepreneurship: A Glance, National Conference on Indian Strategies in Functional management, ISBN :978-93-85477-62-1, Volume.2 , January 2016.

 

Ø  A View of Indian SME’s in global Perspective, Entrepreneurial Perspectives and Emergence, ISBN:978-93-80400-26-9, August 2014

 

Ø  Problems and prospectus of women entrepreneurship development in India, Entrepreneurship and socio economic development, ISBN : 9788192890104, February 2014.

 

Ø  Human resource Management : An Comprehensive Review, Progression of Global strategies in Indian Companies, ISBN : 978-93-81992-73-9 February 2014.

 

Ø  Challenges of HRM in SME’s of Tamilnadu, Progression of Global strategies in Indian Companies, ISBN : 978-93-81992-73-9, February 2014.

 

Ø  Sethupathy K, Green Management Concept and Importance, Green Management Prospects and Challenges, ISBN 978-81-923975-7-3 Vol. 1 No. 1, 2013

 

 

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL
 

Ø  Recognized Ph.D Research Guide at St. Joseph University , Nagaland ( Ph.d Awarded – 3, Submitted -1, Ongoing -1, M.Phil Awarded- 1)

 

Ø  Thesis Evaluator at Vels university, Bhararthidasan University and MS University ( Evaluated 4 thesis from Vels University, 2 From Bharathidasan University and 1 from MS University)

 

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:
 

Ø  Organised State level Management fest (Ignite 2019) at St. Joseph University Nagaland

 

 

 

 

 

 

 

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:
 

Ø  Two days online workshop on “Self Development” organized by Department of Business Administration, Sri Sarada Niketan College of Science for Women, Karur on 20th & 21st April 2020

 

Ø  5 days online course on “Stress Management” organized by Department of Management and Research, AVS College of Arts and Science, Salem from 13th April 2020 to 17th April 2020

 

Ø  One week “Online Course on Research Methodology for Social Science”organized by Indian Academic Researchers Association from 6th to 12th April 2020.

 

Ø  Webinar on “OBE Implementation & Academic Automaton to Achieve Excellence Leading to Accreditation Readiness through IonCUDOS” Organised by Ionidea on 07th April 2020.

 

Ø  AICTE Sponsored Faculty Development Program on Research Skill Development for management faulty organized by GRG School of Management studies, Coimbatore from 02nd December 2019 to 14thDecember 2019.

 

Ø  Induction Training Programme on Teaching & Learning Organised byTeaching & Learning Centre, National Institute of Technology (NIT), Warangal from 9th April to 6th May 2018.

 

Ø  Two day workshop on Novelty for sustainable and Green business Management in Alagappa Institute of Management on 14th and 15thDecember 2017.

 

Ø  UGC Sponsored National Seminar on Components and Methods of Qualitative Research – Department of Library and Information Science, Alagappa university – 21st & 22nd September 2017

 

Ø  Teachers Congruence on Empowering Teachers to Prepare professionals on Tomorrow – The Institute of Company Secretaries of India & Alagappa University – 21st August 2017.

 

Ø  Applications of Research Techniques (ART 2K17) – Alagappa University Management Research Scholar Forum , Alagappa University – 17th Feb to 20th 2017.

 

Ø  International Symposium on Emerging Trends in Social Science Research -Dept. of Social Work & Women Stuides,Alagappa University – 1st Sept. 2016

 

Ø  User Awareness Program on Shodhganga and Anti- Plagiarism Software –Urkund – Inflipnet Centre & Alagappa University – 29th April 2016

 

Ø  Workshop on Dissemination of Census Data 2011 – Department of Economics, Alagappa University – 21st December 2015.

 

Ø  Two Days National Seminar on Safety and security of women and girls in public spaces: Planning and Designing Mechanism – Department of Women’s Studies, Alagappa University & National Commission for Women,New Delhi – 4th – 5th December 2015.

 

Ø  Faculty development Program on Entrepreneurship – Entrepreneurship –cum- Skill Development Centre, Alagappa University – 12th -26th November 2015

 

Ø  Three days Soft Skills Communicative Training Programme to the Research Scholars – Alagappa Institute of Skill Development , Alagappa University – 10th – 12th September 2015

 

Ø  Advances in Data Analysis Using SEM – Anna University , Tirunelveli Campus – 25th& 26th Sep 2015

 

Ø  AICTE Sponsored 14 days Faculty development program on Contemporary HR trends and Practices – Department of Management, Birla Institute of Technology, Mesra, Ranchi – 6th to 19th April 2015.

 

Ø  Faculty development Program on Entrepreneurship – Entrepreneurship –cum- Skill Development Centre, Alagappa University – 22-26th January 2015

 

Ø  Short term course on Web Designing, Image Editing & Office Automation Skills – Entrepreneurship –cum- Skill Development Centre, Alagappa University – 02nd May 2014 to 16th May 2014.

 

Ø  International Workshop on Enhancing the Quality of Social Science Research (IWSSR 2014) – Dept of Women Studies, Alagappa university – 24th – 25th February 2014.

 

Ø  Workshop on Research methodology:Recent trends & effective technique – Xavier Institute of Business Administration, Tirunelveli – 15th February 2013.

 

Ø  Certificate course program on Logistics and Supply chain management -Infant Jesus College of engineering – 04th October 2012.

 

Ø  Work shop on Ideas to execution for Entrepreneurs – ED Cell, IIT Delhi And SCAD College of engineering, Seranmahadevi – September 2011.

 

Ø  How to become a successful hotelier – Oriental Institute of Hotel management and Catering technology, Thanjavur – 24th April 2008

 

Primary Interests:

Human Resource Management

Performance Management

Organizational Behaviour

Tourism and Hospitality management

 

Additional Interests:

 

Marketing Management

Consume Behaviour

 

 

 

 

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