Dr. P. Vasumathi

QUALIFICATION & SPECIALIZATION : BSc (Agriculture), MBA (Marketing and Finance), PhD (Marketing Management)

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH :

1 year of industry / 14 years of teaching.

Overview

Dr. P. Vasumathi graduated from Tamilnadu Agricultural University, Coimbatore and post graduate from Anna University, Chennai. She is completed PhD in SRM Institute of Science Technology, Chennai, in the area of Entrepreneurial Marketing. She cleared the NET and TNSET conducted by UGC.

Academic Biography

Ms. P. Vasumathi is an Agriculture graduate from Tamilnadu Agricultural University, Coimbatore and a post graduate from Panimalar Engineering College, Anna University, Chennai. She is pursuing her PhD in SRM Institute of Science Technology, Chennai, in the area of Marketing. She Has Also Qualified UGC NET and TNSET.

Certification Courses

NPTEL certified on Business analytics for Management decisions by IIT Kharagpur,2019.
Topper in NPTEL Certification on Innovation, Business Models and Entrepreneurship conducted by IIT ,Roorke 2018.

Research and Publications

Publications:

Research Projects

· Conducted action research on “Socio-economic impact assessment of social enterprises on Farmers livelihood” sponsored by LIBA faculty research grant in 2023.

· Conducted research on “Impact Assessment of PMKK schemes on skilling and upskilling marginalised youth in Tamilnadu” sponsored by TNSCST student Project grant in 2022-2023.

· Conducted research on “Effectiveness of Mudra loans on empowerment of Self-help groups in selected regions of Tamilnadu” sponsored by TNSCST student Project grant in 2018-2019.

Journal Publication

· Vasumathi, P., & Arun, J. (2023). The technology acceptance model and beyond: factors influencing physicians’ intention to use teleconsultations. British Journal of Healthcare Management, 29(5), 139-147. (Scopus Indexed and ABDC- C category).

· Palaniswamy, V., & Raj, K. (2022). Social media marketing adoption by agriculturists: A TAM based study. International Journal of Professional Business Review, 7(3), e0537-e0537. (Scopus).

· Palaniswamy, V., & Krishnaraj, R. (2022). A Qualitative Study on Farmer’s Readiness to Adopt Social Media Networks on Promoting Farm Products. Special Education, 1(43). (Scopus).

· Vasumathi, P., & Arun, C. J. (2021). ADOPTION OF DIGITAL MARKETING IN AGRIBUSINESS: A CONCEPTUAL STUDY. Academy of Marketing Studies Journal, 25(3), 1-6.

· Vasumathi, P. and Arun, C., 2021. YOUNG FARMERS’ INTENTION TO USE SOCIAL MEDIA IN MARKETING AGRO PRODUCTS: A CONCEPTUAL FRAMEWORK. Indian Journal of Economics and Business, 20(2).

· Correspondence between Monetary Policies and Stock Prices, International Journal of Innovative Technology and Exploring Engineering (IJITEE)ISSN: 2278-3075,Volume-9 Issue- 4, February2020

· Impact of Direct-To-Home (DTH) on Indian Television Viewers, International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8, Issue-2S11, September 2019.(Scopus Indexed)

· Study of Home Buyers Awareness on Real Estate Regulation & Development Act (RERA) in Chennai city, Tamilnadu, chennai , Arabian Journal of Business and Management Review (Oman Chapter), Special Issue June 2018.

· Impact Of Micro Credit Of SHG On Women Empowerment With Special Reference to Coimbatore District” -Paripex Indian Journal Of Research, ISSN 2250-1991,Vol.5, Issue : 6 JUNE 2016.

Conference Presentations (National and International):

· Presented paper titled “Saas based model to predict the quality of food delivery Apps ” in 2 days international conference conducted by OP Jindal University in 2021.

· Presented paper titled “Customer satisfaction through service quality of food delivery apps during COVID 19” in 2 days international conference conducted by VIT business school in 2020.

Presented paper titled “Web Personalisation- Digitial optimizer on online purchase behavior” 3rd International Conference for PECMACT 2020.
Presented paper titled “Empirical study on effectiveness of Smart videos on Students Learning”, SASEL 2nd International Conference for PECMACT 2019.
Presented Paper titled “Study on Home Buyers Awareness on Real Estate Regulation Act” in Chennai City ,1st International conference at Panimalar Engineering College 2018.
Presented Paper titled “Time to Crack the Glass Ceiling : Indian Ecommerce”,1st International conference conducted by Sri Ganesh School Of Management 2015.
Presented Paper titled Impact of Micro Credit of SHG on Women Empowerment in Coimbatore 3rd national conference at GRT Institute of Engineering and Technology 2016.
Presented Paper titled Innovative Distribution channels – emerging Trend in Indian Insurance Industry ,4th national conference at Jamal Institute of management 2016.
Presented Paper titled on self Help Groups – A platform for Social Development and Poverty Alleviation at National conference conducted by Rajalakshmi Engineering College 2011.

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:

· Organized a one day FDP on Research Methodology and Case Development in March 2024

· Co-ordinated LIBA’s first International Conference of Marketing Research 2024 (ICMR 24) on “Technology driven marketing for sustainable value creation” in March 2024.

· Organised Faculty Development Programmes on “Writing Course Outcomes based on Bloom’s Taxonomy” in 2016,2017,2018, 2019 at Panimalar Engineering College.

· Conducted FDP on CO- PO mapping in 2019 at Sai Ram Engineering College.

· Resource Person for NBA Audit in 2018 at Rajalakshmi Engineering college.

· Conducted FDP on Teaching Pedagogy Tools and Techniques in 2018 at Savitha School of Management.

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:

· Participated in 2 day FDP on Design Thinking Conducted by CII in Septemeber 2024.

· Participated in 5 days FDP on “Technology Disruptions in Management Education” conducted by ATAL Academy in 2021.

· Participated in 5 days FDP on “Case Discussion and Writing Methodology” conducted by Mahatma Gandhi National Council for Rural Education (MGNCRE) in 2021.

· Participated FDP on understanding contribution & research gap identification in management research in 2021 conducted by Patel Institute of Science and Management.

· Participated 3 days online workshop on Statistical Data analysis using Python programming Language in 2020 by Institute for Statistics and Analytical Research

· Participated in one day FDP on ‘Case Study as Pedagogical Tool’-Contemporary Research Approach” organized by Saveetha School of Management, 2019.

· Participated in two-day online workshop on Business Analytics for Management Decisions conducted by NPTEL IIT Kharagpur, May 2019.

· Participated in two-day online workshop on Innovation, Business models and Entrepreneurship conducted by NPTEL – IIT, Roorke.

· Participated in the two days workshop on Soft Skills Training organised by ICT Academy at Panimalar Engineering College,2015.

· Participated in the one-day workshop on The Companies Act 2013 and Emerging Capital Markets organized by Institute of Company Secretaries of India at Chennai, 2014.

· Participated in the one-day workshop on Foundations of Global Supply Chain Management conducted by Department of MBA at Panimalar Engineering College, 2010.