Dr. Sunil Vakayil

QUALIFICATION & SPECIALIZATION : MBA ( Marketing). Ph.D

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH : 20 years of industry / 11 years of teaching

Overview

Dr. Sunil Vakayil, comes in with more than 26 yrs. years of industry & teaching experience in India and the U.S. He has been at the helm of the marketing & operations functions of high-profile corporates, such as Titan Industries, Nikki International (New Jersey), Reliance Industries, Bharati Airtel ltd, Aircel Ltd , and Sun Direct.

He is currently an Associate Professor at LIBA in the Marketing area and also is the Chair Person of the Management Development Centre at LIBA which helps in transforming & upskilling organizational teams.

Education Details

Currently he is the Chair – Management Development Centre ( MDC) & Branding at Loyola Institute Of Business Administration Chennai. He was also the Director at RVS Institute of Management Studies & Research Coimbatore .Prior to joining RVS Group of Institutions, he has been with Karunya University Business School where he handled various subjects under the marketing specialization.

His areas of expertise include Distribution & Retailing Management, Digital Marketing, Retail Analytics & Strategies for Emerging Markets, Logistics and Supply Chain

Dr Sunil Vakayil holds a Ph.D. in Management in Distribution in Emerging Markets. He is currently a research supervisor at Bharathiar University and is mentoring Ph.D. scholars.

Dr. Vakayil specializes in Distribution & Supply Chain in Emerging Markets and has published several research papers in journals related to the same. He is on the advisory panel of several organizations as a Marketing, Operations expert and is a Telecom consultant with the Gerson Lehrman Group (USA).

Research and Publications

Publications:

1. Priyadharshini.R, Sunil Vakayil Ph.D; A Study On Financial Literacy Level Of Rural And Urban Areas Women Of Erode District International Journal Of Creative Research Thoughts 2024

2. Yawalkar, P. , Birari, A. , Bharathan, G. , Vakayil, S. , Sharma, R; Subscriber Preference and Content Consumption Pattern toward OTT platform: An Opinion Mining 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies, TQCEBT 2022, 202 2023

3. Dr.Magesh Kumar R, Dr. Pradeep E,Sunil Vakayil, Ph.D.; Predicting The Dynamics Of Customer Repurchase In Internet Shopping – An Artificial Neural Network (Ann)Academy of Marketing Studies Journal 2022

4. Dr.G.Ramasundaram Dr.B.Aiswarya,Dr.S.Ajit, Sunil Vakayil Ph.D; Effectiveness of Advertisements by National Tobacco Control Organisation of India: An Experimental Research Academy of Marketing Studies Journal 2022

5. Devanesan, Mark David; Tholath, Deepa Ittimani; Vakkayil, Sunil; Influence of promotions and change in buyer behaviour due to covid 19 on the intent to increase usage of digital payment systems Academy of Marketing Studies Journal 2021

6. Dr.MRS.PREMALATHA, Mrs. IDA GRACE; Dr.C. SAMUEL JOSEPH,Dr. SUNIL VAKAYIL, Dr.H.SAMUEL THAVARAJ; Instigators Of Digital Know-How Habit For Expenses Amongst Generation Z In Western Tamil Nadu –A Pragmatic Analysis Academy of Marketing studies Journal 2021

7. Joshy K T, Dr.F.J. Peterkumar, Sunil Vakayil Ph.D.; The Impact Of Service Quality On Customer Satisfaction; An Empirical Study International Journal of Management2020

8. RS, Ganesh; Vakayil, Dr Sunil; Consumer buying behaviour of virgin edible oils–A literature survey and conceptual framework International Journal of Management2019

9. Sunil Vakayil Ph.D., V.S Aswathy; The Impact of e-Commerce On Retailing in The Handset Industry Journal of Advance and Innovative Research 2019

10. Priyadharshini.R, Dr.Sunil Vakayil; Capital Structure And Its Impact On Profitability & Liquidity: A Study Of Listed Pharmaceutical Industry In India International Journal Of Scientific Development And Research 2018

11. Rajeev B, Sunil Vakayil &; IMPACT OF SHOWROOMING ON RETAIL INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW 2017

12. Vakayil, Sunil; A Comparative study of channels of distribution in rural markets

2016

13. Sunil Vakayil, Dr Ravi Jain; How Big Is Big Data For Sales & Marketing Organizations ?International Business Management & Information Technologies 2016

14. Sunil Vakayil, Dr. Ravi Jain & Prof, K.S. Thakur; Opportunities and Challenges in Marketing of Products Manufactured by Tribals Contemporary lssues in Business and Management 2014

15. Bebington, Sunil Vakayil & Prakash; Challenges and Opportunities for Corporate Training Of New Generation Workforce NC On Indian Corporate Sector Challenges and Opportunities 2014

16. Thakur, Sunil Vakayil & Prof.KS; “Small Is Beautiful” – Sachet Marketing” Buying Behavior of Customers in Rural Markets Journal of Management Outlook2014

17. Sunil Vakayil, Dr. KS Thakur; Usage patterns of Mobile Phone Subscribers in Rural India India Journal of Management outlook 2013

18. Sunil Vakayil, Dr KS Thakur; Mobile Telephony In Rural India Indian Journal of Research 2012

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL

Have guided and mentored 3 M Phil and 2 Ph.D scholars, at Bharathiar University .