• Corporate experience of 9 years in Marketing and Operations.
• Worked in organizations like Indian Overseas Bank, Thomas Assessments Pvt Ltd., Redstone Learning Inc., and Arena Multimedia.
• Holds a Copyright for “Pseudo-Choice Marketing” from Copyright Office, Government of  India bearing Registration no. L-101063/2021.
• Conducted Online Training Programmes to Faculty, Research Associates and Teaching Assistants across India – “PROACT Digital Teacher Certification Program”.
• Invited as Guest Faculty at IIT-Madras for sessions on Customer Relationship Management.
• Invited as Guest Faculty at Ahmedabad Management Association, Gujarat for sessions on Digital Marketing.
• Conducted Online Training Programmes to Faculty, Research Associates and Teaching Assistants across India – “PROACT Digital Teacher Certification Program”.

• Google Analytics Individual Qualification – Credential ID 50131034 – May 2020
• Advanced Google Analytics from Google Analytics Academy – May 2020
• Google Analytics for Beginners from Google Analytics Academy – May 2020
• Content Marketing from HubSpot Academy – April 2020
• Social Media from HubSpot Academy – April 2020
• Email Marketing from HubSpot Academy – April 2020
• Certified Entrepreneurship Trainer from Wadhwani Foundation – June 2019
• Google Digital Unlocked from Google, ISB and FICCI – June 2018
• Entrepreneurship Development Programme on Digital Marketing from NIESBUD (GOI) – October 2017
• Certificate on Personal Profile Analysis and Emotional Intelligence.
• Certificate on Selling Skills from Shiv Khera – October 2010
• Certificate from National Institute of Bank Management, Pune – June 2010
• SIFE – Financial Literacy Program – Awarded a Grant of US$350
• Certificate of Merit for securing 8.4 CGPA in the University Examinations 2007-08
• Certificate of Participation – First Source Campus Ambassador Program 2007.
• Fourth National Science Olympiad – WIPRO.

Research & Publications

• Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets, published in the International Journal of Recent Technology and Engineering (IJRTE) at Volume-8 Issue-3, September 2019. Paper ID – C4156098319 (ELSEVIER Scopus)
• “A conceptual framework for measuring stakeholder perception towards corporate governance in private and government owned banks operating in India” published in Journal of Contemporary Issues in Business and Government (Web of Science Indexed Journal). Vol. 27, No. 2, 2021. P-ISSN: 2204-1990; E-ISSN: 1323-6903. DOI:10.47750/cibg.2021.27.02.464 (https://cibg.org.au/article_10764.html)

Conference Presentations 

• “Indian Perspective on Consumer Materialism” – Nominated for Best Paper Award at IIM, Kozhikode for the 4th International Conference on Marketing, Technology and Society, 7-9 December 2020. ISBN : 978-93-5419-748-2. (https://www.iimk.ac.in/research/markconf20/)
• Presented a paper in 7th All India Management Students’ Convention organized by Madras Management Association on the theme “Building Brand India”, 26 & 27 September 2008.
• Delegate at 6^th All India Management Students’ Convention organized by Madras Management Association on the theme “Strategies for the Bottom of the Pyramid”, 21 & 22 September 2007.

Teaching Areas:

• Marketing Management
• Advertising Strategy
• Brand Management
• Consumer Behaviour
• Digital & Social Media Marketing
• Customer Relationship Management
• Integrated Marketing Communications

Research Areas:

• Digital & Social Media Marketing
• Brand Management