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Teaching Assistant - Marketing

QUALIFICATION & SPECIALIZATION : BBM (Marketing) & MBA (Marketing & Human Resources)

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH :    03 year of teaching and 09 years of Industry.

Mr Arun Prasad is Teaching Assistant – Marketing at LIBA. He has over 9 years of hands on industry experience at marketing and operations in mid-senior positions in various organizations. He has many international certifications to his credit. He is also a certified foundational trainer in Entrepreneurship.

  • Corporate experience of 9 years in Marketing and Operations.
  • Worked in organizations like Indian Overseas Bank, Thomas Assessments Pvt Ltd., Redstone Learning Inc., and Arena Multimedia.
  • Currently, Director of LIBA Hostel.
  • Conducted Online Training Programmes to Faculty, Research Associates and Teaching Assistants across India – “PROACT Digital Teacher Certification Program”.
  • Invited as Guest Faculty at IIT-Madras for sessions on Customer Relationship Management.
  • Google Analytics Individual Qualification – Credential ID 50131034 – May 2020
  • Advanced Google Analytics from Google Analytics Academy – May 2020
  • Google Analytics for Beginners from Google Analytics Academy – May 2020
  • Content Marketing from HubSpot Academy – April 2020
  • Social Media from HubSpot Academy – April 2020
  • Email Marketing from HubSpot Academy – April 2020
  • Certified Entrepreneurship Trainer from Wadhwani Foundation – June 2019
  • Google Digital Unlocked from Google, ISB and FICCI – June 2018
  • Entrepreneurship Development Programme on Digital Marketing from NIESBUD (GOI) – October 2017
  • Certificate on Personal Profile Analysis and Emotional Intelligence.
  • Certificate on Selling Skills from Shiv Khera – October 2010
  • Certificate from National Institute of Bank Management, Pune – June 2010
  • SIFE – Financial Literacy Program – Awarded a Grant of US$350
  • Certificate of Merit for securing 8.4 CGPA in the University Examinations 2007-08
  • Certificate of Participation – First Source Campus Ambassador Program 2007.
  • Fourth National Science Olympiad – WIPRO.

Research & Publications

  • Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets, published in the International Journal of Recent Technology and Engineering (IJRTE) at Volume-8 Issue-3, September 2019. Paper ID – C4156098319 (ELSEVIER Scopus)


Conference Presentations 

  • “Factors influencing consumer materialism in India: A literature review” – Accepted at IIM, Kozhikode for the 4th International Conference on Marketing, Technology and Society, December 2020.
  • Presented a paper in 7th All India Management Students’ Convention organized by Madras Management Association on the theme “Building Brand India”, 26 & 27 September 2008.
  • Delegate at 6th All India Management Students’ Convention organized by Madras Management Association on the theme “Strategies for the Bottom of the Pyramid”, 21 & 22 September 2007.

Teaching Areas:

  • Marketing Management
  • Advertising Strategy
  • Brand Management
  • Digital & Social Media Marketing
  • Customer Relationship Management
  • Integrated Marketing Communications

Research Areas:

  • Digital & Social Media Marketing
  • Brand Management

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