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Dr. R. Arun Prasad

Assistant Professor- Marketing -LIBA OL

QUALIFICATION & SPECIALIZATION : BBM (Marketing), MBA (Marketing & Human Resource), DBA (Artificial Intelligence Influencer Marketing)

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH :  10 years in Industry and 5 years in Teaching

UGC – NET (Management) qualified Marketing faculty working in the higher education industry. DBA from SSBM, Geneva. Skilled in Digital Marketing, Influencer Marketing, Advertising Strategy, Brand Management, and Marketing Management. Strong education professional pursuing PhD from University of Madras with an MBA focused on Marketing. Conducted Training Programs for Organizations like Airtel Payments Bank, Indian Bank, TNSC Bank, TANCEM, DMI, Sakthi Financial Services Ltd., to name a few on Marketing and Sales in Digital Era, Selling Skills, Motivating Sales Teams. Delivered Guest lectures at IIT-Madras, St. Xavier’s – Kolkata, AMA – Gujarat and IASMS – Bangalore on various topics.

Teaching Experience –

Loyola Institute of Business Administration, Chennai

September 2023 – Till date as Assistant Professor – Marketing

November 2019 – August 2023 as Teaching Assistant – Marketing & PhD Scholar

July 2020 – May 2021 as Director of LIBA Hostel

September 2017 – November 2019 as Visiting Faculty


B.S. Abdur Rahman Crescent Institute of Science and Technology, Chennai

July 2018 – November 2019 as Assistant Professor and Placement Coordinator


Guest Lectures –


  • Indian Institute of Technology, Madras – Customer Relationship Management
  • Xavier’s (Autonomous), Kolkata – Business Applications of Artificial Intelligence (AI)
  • Ahmedabad Management Association, Gujarat – Marketing in the Digital Era
  • IA School of Management Studies, Bangalore – Global Business


Industry Experience –


Thomas Assessments Pvt Ltd, Bangalore

October 2016 – August 2017 as Senior Consultant – Business Development


Redstone Learning Solutions Pvt Ltd, Bangalore

April 2016 – September 2016 as Senior Associate – Online Marketing


Indian Overseas Bank, Tamil Nadu and Karnataka

October 2013 – March 2016 as Senior Manager – Marketing and Branch Manager

September 2009 – September 2013 as Manager – Marketing


Arena Multimedia, Bangalore

August 2004 – September 2005 as Career Advisor and Business Development Executive


Consulting & Corporate Training –

  • Consulting & Training Assignment – TANCEM, Chennai on “Reinventing Yourself”
  • Consulting & Training Assignment – DMI, Chennai on Marketing
  • Consulting & Training Assignment – Sakthi Financial Services Ltd., Coimbatore on Motivating Sales Team
  • Consulting & Training Assignment – TNSC Bank, Headquarters, Chennai on Motivating Sales
  • Consulting & Training Assignment – Airtel Payments Bank (Tamil Nadu & Kerala Circle) on Sales Team Coordination and Motivation
  • Consulting & Training Assignment – Indian Bank on Social Media usage, Banking Ethics and Customer Service
  • Artificial Intelligence in Marketing from University of Virginia, Coursera – November 2022
  • Understanding Research Methods from University of London, Coursera – October 2022
  • Google Analytics Individual Qualification – Credential ID 50131034 – May 2020
  • Advanced Google Analytics from Google Analytics Academy – May 2020
  • Google Analytics for Beginners from Google Analytics Academy – May 2020
  • Content Marketing from HubSpot Academy – April 2020
  • Social Media from HubSpot Academy – April 2020
  • Email Marketing from HubSpot Academy – April 2020
  • Certified Entrepreneurship Trainer from Wadhwani Foundation – June 2019
  • Google Digital Unlocked from Google, ISB and FICCI – June 2018
  • Entrepreneurship Development Programme on Digital Marketing from NIESBUD (GOI) – October 2017
  • Certificate on Selling Skills from Shiv Khera – October 2010
  • Certificate from National Institute of Bank Management, Pune – June 2010

Publications –

  • Arun Prasad R, Dr Shanthi Venkatesh, (2022). Impact of Influencer Marketing in Social Networking Sites. Journal of the Oriental Institute, ISSN: 0030-5324, Vol.71, Issue 03.
  • , A. Kunal, K., Xavier, MJ. & Arun, C.J. (2021). Decoding the post COVID-19 consumer mind and developing new marketing strategies. Academy of Marketing Studies Journal, 25(5), 1-10. (ABDC B Category Journal)
  • Kunal, K., Prasad, R. A., & Xavier, M. J. (2021). Mura defect detection in LCD. Academy of Marketing Studies Journal, 25(5), 1-10.
  • “Implementations of AI on Ed-Tech Business and its Impact on Society: Benefits and Challenges” published in International Journal of Disaster Recovery and Business Continuity, Vol.12, No.1, (2021), pp.1889-1901. ISSN: 2005-4289 (Web of Science Indexed Journal)
  • “Machine Learning and Artificial Intelligence in Market Research: Current Trends” published in Linguistica Antverpiensia, 2021, Issue-3, pp.3205-3215, ISSN: 0304-2294 (Scopus Indexed Journal)
  • “A conceptual framework for measuring stakeholder perception towards corporate governance in private and government owned banks operating in India” published in Journal of Contemporary Issues in Business and Government. Vol. 27, No. 2, 2021. P-ISSN: 2204-1990; E-ISSN: 1323-6903. DOI: 10.47750/cibg.2021.27.02.464 ( (Web of Science Indexed Journal)
  • Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets, published in the International Journal of Recent Technology and Engineering (IJRTE) at Volume-8 Issue-3, September 2019. Paper ID – C4156098319 (ELSEVIER Scopus)

Conference Presentations –

  • Presented a paper titled, “Will consumer fear driven behavioural changes continue online – food delivery – the new normal post COVID-19 outbreak” at International Conference on Insights in Marketing, 3 & 4 February 2023.
  • Presented a paper titled, “Role of Online Influencers on Purchase Decision Making Process towards women’s Fashion Cosmetics” at International Conference on NextGen Innovation – Engage, Embrace and Adapt in the era of Digital Transformation, 24 & 25 January 2023.
  • Presented a paper titled, “The Role of Blockchain Technology in Social Media” at International Conference on Blockchain for Business: Embracing Digital Disruptions, 14 October 2022.
  • “Indian Perspective on Consumer Materialism” – Nominated for Best Paper Award at IIM, Kozhikode for the 4th International Conference on Marketing, Technology and Society, 7-9 December 2020. ISBN: 978-93-5419-748-2. (
  • Presented a paper in 7th All India Management Students’ Convention organized by Madras Management Association on the theme “Building Brand India”, 26 & 27 September 2008.

Teaching – Brand Management, Digital and Social Media Marketing, Marketing Management, Business of Entertainment, Media and Sports, Business Applications of AI and ML, Integrated Marketing Communications, Advertising Strategy.

Research – Influencer Marketing, Artificial Intelligence, Digital and Social Media Marketing, Brand Management

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