Dr. R. Arun Prasad

QUALIFICATION & SPECIALIZATION : BBM (Marketing), MBA (Marketing & Human Resource), DBA (Artificial Intelligence Influencer Marketing)

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH : 10 years in Industry and 7 years in Teaching and 5 Years Research

Overview

UGC – NET (Management) qualified Marketing faculty working in the higher education industry. DBA from SSBM, Geneva. Skilled in Digital Marketing, Influencer Marketing, Advertising Strategy, Brand Management, and Marketing Management. Strong education professional pursuing PhD from University of Madras with an MBA focused on Marketing. Conducted Training Programs for Organizations like Airtel Payments Bank, Indian Bank, TNSC Bank, TANCEM, DMI, Sakthi Financial Services Ltd., to name a few on Marketing and Sales in Digital Era, Selling Skills, Motivating Sales Teams. Delivered Guest lectures at IIT-Madras, St. Xavier’s – Kolkata, AMA – Gujarat and IASMS – Bangalore on various topics.

Work Highlights

Teaching Experience –

Loyola Institute of Business Administration, Chennai

September 2023 – Till date as Assistant Professor – Marketing

November 2019 – August 2023 as Teaching Assistant – Marketing & PhD Scholar

July 2020 – May 2021 as Director of LIBA Hostel

September 2017 – November 2019 as Visiting Faculty

B.S. Abdur Rahman Crescent Institute of Science and Technology, Chennai

July 2018 – November 2019 as Assistant Professor and Placement Coordinator

Guest Lectures –

Indian Institute of Technology, Madras – Customer Relationship Management
Xavier’s (Autonomous), Kolkata – Business Applications of Artificial Intelligence (AI)
Ahmedabad Management Association, Gujarat – Marketing in the Digital Era
IA School of Management Studies, Bangalore – Global Business

Industry Experience –

Thomas Assessments Pvt Ltd, Bangalore

October 2016 – August 2017 as Senior Consultant – Business Development

Redstone Learning Solutions Pvt Ltd, Bangalore

April 2016 – September 2016 as Senior Associate – Online Marketing

Indian Overseas Bank, Tamil Nadu and Karnataka

October 2013 – March 2016 as Senior Manager – Marketing and Branch Manager

September 2009 – September 2013 as Manager – Marketing

Arena Multimedia, Bangalore

August 2004 – September 2005 as Career Advisor and Business Development Executive

Consulting & Corporate Training –

Consulting & Training Assignment – TANCEM, Chennai on “Reinventing Yourself”
Consulting & Training Assignment – DMI, Chennai on Marketing
Consulting & Training Assignment – Sakthi Financial Services Ltd., Coimbatore on Motivating Sales Team
Consulting & Training Assignment – TNSC Bank, Headquarters, Chennai on Motivating Sales
Consulting & Training Assignment – Airtel Payments Bank (Tamil Nadu & Kerala Circle) on Sales Team Coordination and Motivation
Consulting & Training Assignment – Indian Bank on Social Media usage, Banking Ethics and Customer Service

Academic Biography

Dr. R. Arun Prasad is currently serving as Marketing Faculty at Loyola Institute of Business Administration (LIBA-OL), bringing over 10 years of rich corporate experience to the higher education industry. He has over 7+ years of teaching experience, and 5+ years of consulting and research experience. With a diverse background spanning various sectors, Dr. Arun Prasad has established himself as a seasoned professional with expertise in marketing, digital media strategy, and consultancy. His professional journey began at Indian Overseas Bank, followed by roles as a Senior Consultant at Thomas Assessments and as a Digital Media Strategist in a dynamic start-up environment. His academic credentials include a doctorate in Artificial Intelligence Influencer Marketing from the prestigious Swiss School of Business and Management (SSBM), Geneva, Switzerland.

Dr. Arun Prasad holds certifications in Artificial Intelligence, Google Digital Marketing, Emotional Intelligence, Selling Skills, Personal Profile Analysis and Entrepreneurship, among others. He has leveraged his expertise to train and consult for prominent companies such as Airtel, Indian Bank, TNSC Bank, and Sakthi Finance, delivering impactful insights and strategies. He has delivered guest lectures at IIT Madras, St. Xavier’s Kolkata, AMA Gujarat, and IASMS Bangalore. He has also published several papers in ABDC, Scopus, Web of Science, UGC CARE and presented papers at various national and international conferences. His areas of interest and expertise encompass Artificial Intelligence, Brand Management, Digital Marketing, and Advertising.

Research and Publications

Publications:

Ø Rathnakaran, A. P. . (2023). ACCEPTANCE OF ARTIFICIAL INTELLIGENCE INFLUENCER IN CONSUMER PURCHASE INTENTION. Global Journal of Business and Integral Security. ISSN 2673-9690 (Online), https://www.gbis.ch/index.php/gbis/article/view/223

Ø Arun Prasad R, Dr Shanthi Venkatesh, (2022). Impact of Influencer Marketing in Social Networking Sites. Journal of the Oriental Institute, ISSN: 0030-5324, Vol.71, Issue 03.

Ø Prasad., A. Kunal, K., Xavier, MJ. & Arun, C.J. (2021). Decoding the post COVID-19 consumer mind and developing new marketing strategies. Academy of Marketing Studies Journal, 25(5), 1-10.

Ø Kunal, K., Prasad, R. A., & Xavier, M. J. (2021). Mura defect detection in LCD. Academy of Marketing Studies Journal, 25(5), 1-10.

Ø “Implementations of AI on Ed-Tech Business and its Impact on Society: Benefits and Challenges” published in International Journal of Disaster Recovery and Business Continuity, Vol.12, No.1, (2021), pp.1889-1901. ISSN: 2005-4289

Ø “Machine Learning and Artificial Intelligence in Market Research: Current Trends” published in Linguistica Antverpiensia, 2021, Issue-3, pp.3205-3215, ISSN: 0304-2294

Ø “A conceptual framework for measuring stakeholder perception towards corporate governance in private and government owned banks operating in India” published in Journal of Contemporary Issues in Business and Government. Vol. 27, No. 2, 2021. P-ISSN: 2204-1990; E-ISSN: 1323-6903. DOI: 10.47750/cibg.2021.27.02.464 (https://cibg.org.au/article_10764.html)

Ø Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets, published in International Journal of Recent Technology and Engineering (IJRTE) at Volume-8 Issue-3, September 2019. Paper ID – C4156098319

Conference Presentations (National and International):

Ø Presented a paper titled, “Will consumer fear driven behavioural changes continue online – food delivery – the new normal post COVID-19 outbreak” at International Conference on Insights in Marketing, 3 & 4 February 2023.

Ø Presented a paper titled, “Role of Online Influencers on Purchase Decision Making Process towards women’s Fashion Cosmetics” at International Conference on NextGen Innovation – Engage, Embrace and Adapt in the era of Digital Transformation, 24 & 25 January 2023.

Ø Presented a paper titled, “The Role of Blockchain Technology in Social Media” at International Conference on Blockchain for Business: Embracing Digital Disruptions, 14 October 2022.

Ø “Indian Perspective on Consumer Materialism” – Nominated for Best Paper Award at IIM, Kozhikode for the 4^th International Conference on Marketing, Technology and Society, 7-9 December 2020. ISBN: 978-93-5419-748-2. (https://www.iimk.ac.in/research/markconf20/)

Books/Book Chapters: NIL

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL

NIL

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:

Ø FDP on Creative Teaching Techniques, 2023.

Ø Organized Masterclass on Sales Leadership under Centre for Sales Excellence, LIBA targeting middle level sales and marketing managers, 2021.

Ø Resource Person for PROACT Certificate on Digital Teacher for training all faculty pan India, 2020.

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:

Ø Workshop on Targeting High Impact Journals, 21 June 2024.

Ø Professional Development Programme on “AI Tools for optimizing Pedagogical Delivery”, 23-27 April 2024.

Ø Author Workshop – Beginners Guide to publishing in High Impact Journals using Web of Science, 23 April 2024

Ø ICMR 2024: Research Colloquium & Case Workshop, 15 & 16 March 2024.

Ø Presented my publication / research work at Faculty Seminar Series on 11 Jan 2024.

Ø Organized Online FDP on Creative Teaching Techniques on 1 Nov 2023.

Ø Attended Orientation Program – Higher Education Commission from 30 Sep 2023 – 2 Oct 2023.

Ø Attended FDP on How to identify fake / predatory / clone journals? on 22 August 2023.

Ø Attended FDP on Targeting High Impact Journals on 7-8 August 2023 at LIBA.

Ø FDP on “Using ChatGPT for Research” on 16 June 2023.

Ø FDP on “Harnessing the Power of ChatGPT for Innovative Teaching, Learning and Assessment” on 13th June 2023.

Ø FDP on “Navigating Scopus: Maximizing Research Potential and Publication Success” on 24th & 25th April 2023.

Ø Webinar on “How to use Web of Science for Research” on 23rd March 2023.

Ø Social Science Thesis Writing: An Art or Skill of Researcher organized by Kongu Engineering College on 27th January 2023.

Ø Attended FDP titled, “Nuances of Research 2.0” on 19th November 2022.

Ø Attended a webinar with Taylor & Francis on “How to publish in Academic Journals” on 30th September 2022.

Ø Participated in the Training Program/FDP on “Art of Writing Research Paper – Methods and Solution (Advance Tools and Techniques for Research Methodology) organised by Sage University-Indore, Research Foundation of India & RFI-CARE from 24-30 September 2022.

Ø Attended a webinar on “How to communicate your research” on 15th September 2022.

Ø Participated in the Faculty Development Programme on “Advanced Quality Research” held on 25th February 2022 at LIBA, Chennai.

Ø Faculty Development Programme on “Quality Research” held on 18th February 2022 at LIBA, Chennai.

Ø Attended Case Development Conference conducted on 17th February 2022 at LIBA, Chennai.

Ø Participated in Faculty Development Programme on “Thesis Writing” held on 20th January 2022 at LIBA, Chennai.

Ø Faculty Development Programme on “Research and Publication Ethics” held on 9th December 2021 at LIBA, Chennai.

Ø Participated in Faculty Development Programme – “Ideation to Publication” organized by MEASI Institute of Management held on 26th, 27th and 28th July 2021.

Ø Participated in two-day National Workshop on “Writing Interpretation for Statistical Tools in Research” organized by Kongu Engineering College held on 12th and 13th July 2021.

Ø Participated in three-day Faculty Development Program on “Citation Styles and Reference Lists” held from 21st to 23rd June 2021.

Ø Attended One Day National Level Workshop on “Upskilling yourself by Writing Research Articles for Scopus/SCI Journals” held on 11 June 2021.

Ø Faculty Development Programme on “Research and Publication Ethics” held on 13th February 2021 at LIBA, Chennai.

Ø Participated in the “Five Days Online Research Methodology Workshop in Social Science” held on 20th-24th November 2020 conducted by National Institute of Technology, Department of Management Studies, Trichy.