Dr. Shanthi Venkatesh holds Ph.D from Anna University. She is a Gold Medallist in Economics

from University of Madras. She is awarded the Prof. Y.K. Bhushan Most Influential Professor for

the year 2022 by the World Education Congress.

She has close to a decade of Corporate Experience in Business Development and Marketing. She

has 20 years of teaching experience. She was a Faculty Member at ICFAI Business School (IBS) and

SRM University before joining LIBA. She is a Marketing Faculty at LIBA since 2013. Apart from

teaching and research, she had served as the Chair for the Center for Business Ethics and Corporate

Governance and was also as the Associate Dean – Academics at LIBA. She has conducted Training

Programmes for Senior Managers & Executives and has also undertaken consulting assignments in

companies. Currently she is the Professor of Marketing, Area Chair – Marketing & Chair -Centre

for Sales Excellence at LIBA.

Publications: 1. Shanthi Venkatesh, “Analysis of Service Gaps in Telecom Industry” Innovative Marketing (Business Perspectives), Vol. 4, Issue:1, May 2008, pp: 64-72. Scopus / WoS Indexed 2. Vani Haridasan & Shanthi Venkatesh, “CRM Implementation in Indian Telecom Industry – Evaluating the effectiveness of Mobile Service Providers using Data Envelopment Analysis”, International Journal of Business Research and Management (IJBRM), Vol.2, Issue 3, October 2011, pp: 110-127. Most Cited Article 3. Vani Haridasan & Shanthi Venkatesh, “Impact of Service Quality in improving the effectiveness of CRM through Customer Loyalty” in IAEME International Journal of Management (IJM) (Impact Factor: 1.503), Volume 3 Issue 1, January- April 2012, pp:29-40. Scopus Indexed 4. T. Baladhandayutham & ShanthiVenkatesh, “E-Procurement – An Empirical Analysis on Construction Industry in Kuwait” in IAEME International Journal of Management (IJM) (Impact Factor: 1.503), Volume 3 Issue 1, January- April 2012, pp: 82-100. Scopus Indexed 5. K. Subadra and Shanthi Venkatesh, “Wellness Tourism: Investigation of Tourists’ Profiles and Motivational Factors” International Journal of Pharmaceutical Sciences Review and Research, Vol. 33(2), July – August 2015; Pages: 274-280. Elsevier Impact Factor: 0.65, Scopus Indexed Journal 6. Dr. Shanthi Venkatesh, Arun Prasad and Dr. Archana Raja, “A conceptual framework for measuring stakeholder perception towards corporate governance in private and government owned banks operating in India”, Published in: Journal of Contemporary issues in business and government, April 202, Web of Science 7. VasumthiPalanisamy, Dr. Krishnaraj and Dr. Shanthi Venkatesh, “Antecedents of agriculturalists’ attitude towards social media

marketing”, Published in: International Journal of Modern Agriculture. Issue: May 2021. Web of Science 8. A N Ravichandran, Bilal M Khan, Shanthi Venkatesh, “Origins of customer perceived ethicality (CPE) in the service sector in India – an exploratory study” Published in : Empirical Economic Letters, May 2021. Category C Journal. 9. “Conceptualising and Operationalising customer perceived ethicality in Indian Service Sector” by A. N. Ravichandran, Bilal M Khan & Shanthi Venkatesh, Academy of Marketing Studies Journal, Vlo.26, Issue:2, 2022, pg: 1-20, Category B Journal 10. Prasad, R.K., & Venkatesh, S. (2022). Understanding customer preferences on laptop variants and models for students and working professionals. Academy of Marketing Studies Journal, 26(S4),1-12, August 2022. Category B Journal 11. Ravichandran, A.N., Khan, B.M., & Venkatesh, S. (2022). The influence of customer perceived ethicality (CPE) on brand outcomes – a study of the indian service sector. Academy of Marketing Studies Journal, 26(3),1-17, June 2022. Category B Journal

Books/Book Chapters:

CASE STUDIES – PUBLISHED IN BOOK:

1. Shanthi Venkatesh. (2017). Case No.15: Aachi Masala – Entering the

North Indian Masala Category, Marketing Management: Indian

Cases (pp. 15.1 – 15.5). Pearson Education. ISBN: 978-93-325-

8710-6

2. Shanthi Venkatesh. (2017). Case No. 19: Wedtree.Com – A Case

Study on Direct Marketing of Wedding Return Gifts. Marketing Management: Indian Cases (pp. 19.1 to 19.7), Pearson Education. ISBN: 978-93-325-8710-6 3. Shanthi Venkatesh &Arindam Chatterjee. (2017). Case No.20: Selling Process in Animal Nutrition and Health Industry. Marketing Management: Indian Cases (pp. 20.1 – 20.8), Pearson Education. ISBN: 978-93-325-8710-6 BOOKS (EDITED FOR ICFAI PUBLICATIONS) 2004-2006 1. CRM in Telecom: Concepts & Cases 2. Branding Services: Indian Perspective 3. Implementation of CRM in Services 4. Knowledge Management for Business Strategy 5. Brand Management: The Emerging Paradigm 6. Six Sigma in Services: Concepts & Cases 7. Knowledge Process Outsourcing: Perspectives & Practices 8. Loyalty Programs: Strategies & Best Practices 9. MNC Branding Strategies in India: Concepts & Cases 10. Branding Services: Global Perspective 11. Effective Promotions 12. Web Marketing: Trends and Cases

GUIDE/EVALUATOR/ EXAMINER AT DOCTORAL RESEARCH LEVEL

PhD Guide – University of Madras

PhD Evaluator – Chitkara University, TAPMI

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ORGANIZED:

International Conference on Marketing Research (ICMR), 2023 – Convenor

CONFERENCES/SEMINARS/WORKSHOPS/FDPS ATTENDED:

FDP on Data Analysis and Marketing Research, Indian School of Business, 2022

Primary Interests: Marketing, Marketing Research, Sales Management

Additional Interests: Brand Management, Consumer Behaviour