
Prof. Shanthi Venkatesh
QUALIFICATION & SPECIALIZATION :M.A. (Econ.), Ph.D. (Anna University) Marketing Management
EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH : 15 years of teaching / 07 years of industry
Prof. Shanthi is the Chair, Marketing & Professor – Marketing Management at LIBA. She is a gold Medalist in Economics from the University of Madras. She has over 7 years of corporate experience as a marketing professional and over 15 years of experience in teaching students at the post-graduate level. Known for her organizational skills, she has organized several major events at LIBA. She has interest in areas such marketing analytics, digital marketing, destination branding & wellness tourism and impulse buying behaviour.
WORK HIGHLIGHTS
- Corporate Experience spanning 7 years in IT industry in Business Development and Marketing
- Worked as a Faculty Member in top ranked Business Schools like ICFAI Business School (IBS) and Loyola Institute of Business Administration (LIBA) in teaching career spanning more than 13 years
- Currently, Chairperson of the Center for Ethics and Corporate Governance at LIBA
- Conducted Management Development Programmes (MDPs) and Training Programmes for Senior Managers
- Proven expertise in managing events and PR
- Completed supervision for two PhD candidates
- Serving as a Member, Board of Studies at Anna University and SRM University
ACADEMIC ACHIEVEMENTS
- First Rank holder and Gold Medalistfrom University of Madras for UG degree programme (B.A. Economics)
- Best Outgoing Student (1991-94 Batch) of SDNB Vaishnav College for Women, Chennai
- Best StudentAward from Mylapore Academy for scoring highest marks in B.A degree Examinations in Tamil Nadu State
- Rank holderat University level for English and Tamil language papers in UG degree
MEMBERSHIP IN INDUSTRY ASSOCIATIONS:
- Co-Chair, Expert committee on Education, Madras Chamber of Commerce and Industry(MCCI), for 2016-17
- Member, CSR Committee, Madras Chamber of Commerce and Industry (MCCI)
- Member, Education Committee, Indo-Japan Chamber of Commerce and Industry (IJCCI), Chennai
Executive Training & MDP
- Executives of Sify Ltd., Chennai (Consumer Behaviour).
- Executives of P. Aquaculture India (P) Ltd., a wholly owned subsidiary of C.P. Products Inc., Thailand. (Training Programme on Understanding buyer needs)
- Senior Managers of Hyundai Motors India Ltd., Chennai (CRM)
- Senior Executives of Post and Telegraphs Department, Government of India.(Training Programme on Buyer Behaviour)
- Executives of Citigroup Global Services (Consumer Behaviour)
- Senior Executives of Technip India Limited, Chennai (CRM)
- Sales Executives of Ratnasagar Publications (Training Programme on Selling and Negotiation Skills)
- Executives of RBS (Marketing )
- Mid / Senior Level Executives at Rane Limited (Marketing & Strategy)
- Executives of Rane Limited(Training Programme on Negotiation skills)
- Passing out students of ICSI institute(Module on Corporate Ethics)
- Senior Executives of BGR Energy Systems (Strategy)
- Training Programme on Selling and Negotiation Skills for Pathfront.
SELECT AND RECENT PUBLICATIONS IN JOURNALS
- “CRM Implementation in Indian Telecom Industry – Evaluating the effectiveness of Mobile Service Providers using Data Envelopment Analysis”, International Journal of Business Research and Management (IJBRM), Vol.2, Issue 3, October 2011, pp: 110-127. (With Ms. Vari Haridasan)
- “Impact of Service Quality in improving the effectiveness of CRM through Customer Loyalty” in IAEME International Journal of Management (IJM), Volume 3 Issue 1, January- April 2012, pp: 29-40. Impact Factor: 1.503 (With Ms. Vani Haridasan)
- “Cement Industry: Scope for differentiation”, International Journal of Research in Computer Application and Management, Vol. 3, Issue: 7, 2013, pp: 62-67. (With Mr. Anil Pillai)
- “Wellness Tourism: Investigation of Tourists’ Profiles and Motivational Factors” International Journal of Pharmaceutical Sciences Review and Research, Vol. 33(2), July – August 2015; Pages: 274-280. Elsevier Impact Factor: 0.65. (With Ms. K. Subhadra)
- Book Review: Predictive Marketing By Omer Artun & Dominique Levin, Annamalai International Journal of Business Studies and Research, ISSN 0975-749 x, vol 8 issue 1, page 63-64, 2017
CASE STUDIES:
- Aachi Masala – Entering the North Indian Masala Category, Marketing Management: Indian Cases, 2017 – 18. Pearson Education. pp. 15.1 – 15.5. ISBN: 978-93-325-8710-6
- Com – A Case Study on Direct Marketing of Wedding Return Gifts. Marketing Management: Indian Cases, 2017-18. Pearson Education. pp. 19.1 to 19.7. ISBN: 978-93-325-8710-6
- Selling Process in Animal Nutrition and Health Industry. Marketing Management: Indian Cases, 2017-18. Pearson Education. pp. 20.1 – 20.8. ISBN: 978-93-325-8710-6
CONFERENCE PRESENTATIONS – RECENT
- “CRM Implementation in Indian Telecom Industry – Evaluating the Effectiveness of Mobile Service Providers Using Data Envelopment Analysis” at the International Conference on Research and Management, KL, Malaysia, October 2011.
- “A study of CRM in Indian Telecom Industry”, Handbook of Management and Behavioural Science by Ranbir Singh Ghulia et.al., Wisdom Publications, 2013
- “Clustering Technique for mapping Behavioural Loyalty: A conceptual study using RFM Model in Apparel Retail Segment of India”, Indian Retail Conference, January 2016.
- “Ethical Leadership for efficient Corporate Governance – BRICS perspective, International Conference on Empowerment through Education, Ethics & Entrepreneurship – Agenda for BRICS, Organised by Mandsaur University in partnership with UNESCO Chair, February 2017.
TEACHING AREAS
- Marketing Management
- Marketing Research
- Sales Management
- Customer Relationship Management (CRM)
CURRENT RESEARCH INTERESTS
- Wellness Tourism
- Digital & Social Media Marketing
- Destination Branding
- Corporate Governance in Banking Sector