Prof. CK Prahalad Centre – Marketing Training Programme for SHGs

The CKP Centre of LIBA as one more notch to its training programmes for nurturing rural entrepreneurs, conducted a Marketing Training Programme for Self Help Group (SHG) women on September 14, 2021.

  The SHG members brought their products like handicrafts, bags, scented candles, garlands, and artificial jewelry. They were trained on how to identify the right segment of market and attract the buyers. At the end of the session, the members realized the unique advantage of cost minimization they could have while entering the market.