PUBLICATIONS and PRESENTATIONS by the Faculty 2020
Book Chapters
- Fernandez, A., Kullu, F.D., Shankar, R. A Grounded Research Approach to Sustainable Leadership Practices and Competencies (2020) Sustainable Human Resource Management: Transforming Organizations, Societies and Environment, pp. 71-86.
- Aiswarya, B., Ramasundaram, G. Employee Engagement-A Driving Force for Sustaining Employees (2020) Sustainable Human Resource Management: Transforming Organizations, Societies and Environment, pp. 247-257.
Journal Publications
- Sowmiya, M., Aiswarya, B. Work life balance among women nurses (2020) International Journal of Advanced Science and Technology, 29 (3 Special Issue), pp. 1176-1181.
- Paulin M.S., Aiswarya B. Performance effectiveness-an accomplishing tool for the employees of BPO companies (2020) International Journal of Advanced Science and Technology, 29 (3 Special Issue), pp. 1165 – 1169.
- B Aiswarya, G Ramasundaram, The Role Of Culture On Maintaining Employee Sustainability In Organisations, Test Engineering and Management, Volume 83 Page Number:21605 –21615.
- Jaiswal, A., Dyaram, L. Perceived diversity and employee well-being: mediating role of inclusion (2020) Personnel Review, 49 (5), pp. 1121-1139.
- Akanksha Jaiswal,C. Joe Arun, S. J. (2020). What Comprises Well-being at Workplace? A Qualitative Inquiry Among Service Sector Employees in India. South Asian Journal of Business and Management Cases, 9(3), 330–342.
- Akansha Jaiswal, From Access to Excess of Technology: Digital Detoxification Through Mindfulness, Management Matters (2020).
- Hemalatha, L. Aravindh Kumaran, Shanmugam Munuswamy. (2020). Retail Store Attributes, Shopping Motives and Cross Shopping Behaviour: Traditional Stores vs. Supermarkets. International Journal of Advanced Science and Technology, 29(3), 13854 – 13866.
- Deepa Ittimani Tholath, Khadeeja Bilquees (2020). Exploratory Study On Factors Affecting The Credibility Of Social Influencers On Facebook. International Journal Of Advanced Science And Technology, 29(3S), 847 – 849.
- Madhava Priya, Deepa Ittimani Tholath GST in India – Deal Maker or Breaker for Distributers, International Journal of Recent Technology and Engineering (IJRTE), You are here: Home/Volume-9 Issue-1, May 2020.
- Madhuri Malhotra, Ethics Education Effectiveness And Business Decision Making: Perspectives Of Management School Graduates (2020), Vol 7, Issue 10.
- M P Pandikumr, Bharath Rajesh, Ananth. (2020). Impact Of Capital Structure On Corporate Action Benefits To Shareholders. Palarch’S Journal Of Archaeology Of Egypt / Egyptology, 17(7), 14047-14069.
- Ragu Prasadh Rajendran, C. Joe Arun, Empathetic firm generated content in social media and its outcomes: A conceptual study (2020) Journal of Critical Reviews, 7 (5), pp. 953-958.
- Ragu Prasadh Rajendran, C. Joe Arun, A Conceptual Framework on the Influence of Authenticity in Advertising and Positive Electronic Word of Mouth on Customer Satisfaction, Academy of Marketing Studies Journal, Research Article: 2020 Vol: 24 Issue: 3.
- Ragu Prasadh Rajendran, C. Joe Arun, The Effect Of Loneliness And Nostalgic Advertising On Mobile Shopping Intention: International Journal of Business and Economics (IJBE) ISSN (online) 2545-4137 A Conceptual Framework, Vol 5, No 2 (2020).
- Ragu Prasadh Rajendran, C. Joe Arun 2020. Factors Influencing Indian Millennials’ Green Purchase Intention. International Journal of Advanced Science and Technology. 29, 08 (Nov. 2020), 5809-5817.
- Ragu Prasadh Rajendran and C. Joe Arun, Development of Banking Customer Satisfaction Index: With Reference to Chennai City, India, International Journal of Management, 11 (11), 2020, pp. 88-106.
- Ravichandran S, Change in Corporate Governance in Banking Sector in India, (2020) The Management Accountant, Vol 55, Issue 8.
- Renu Isidore, P. Christie, C. Joe Arun Influence of Behavioral Biases and Decision-Making Tools on the Performance of Secondary Equity Investors The Journal of Wealth Management Jul 2020, 23 (2) 52-69; DOI: 10.3905/jwm.2020.1.107.
- Isidore R, R., Christie, P., Arun, C.J. Influence of the biological age of the investor on decision-making in the secondary equity market (2020) Qualitative Research in Financial Markets, 13 (1), pp. 99-117.
- Siluvairaja A, Digital Marketing Tools for Institutes – An Agency Perspective, Test Engineering & Management, Volume 83 Page Number: 11231 -11235.
- Srikrishnan, S & Sundararajan, Srikrishnan. (2020). Business Analytics -Overview, Curriculum, Opportunities and Skills.
- Uma Priyadharshini S, Influence of Big-Five personality traits on Investment decisions of Retail Investors- An Empirical Approach, PalArch’s Journal of Archaeology of Egypt/ Egyptology 7(9), ISSN 1567-214x.