PUBLICATIONS AND PRESENTATIONS BY THE FACULTY
DURING THE ACADEMIC YEAR 2015-2016
Siluvai Raja. A. (2015). Entrepreneurship in Higher Education. ABH Publishing Corporation, New Delhi. ISBN 978-93-313-2580-8.
CHAPTER IN EDITED BOOKS
A. Indira. (2015). Institutional Mechanisms to ensure biosafety among the Bt-cotton adopters in India. In N. Lalitha and P.K.Viswanathan (Eds.), India’s Tryst with Bt-Cotton: Learnings from the First Decade. (pp.62-97). New Delhi: Concept Publishing Company Pvt. Ltd.
Shanthi Venkatesh** & K. Subadra. Wellness Tourism: Investigation of Tourists’ Profiles and Motivational Factors. International Journal of Pharmaceutical Sciences Review and Research, 33(2), July – August 2015, 274-280. Elsevier Impact Factor: 0.65
Chandiran, P., & Rao, KSP. (2015). Incentive modeling in Reverse Supply Chain Network of Indian Automotive Battery Industry-A Systems Dynamics Approach. IIMS Journal of Management Science, 6(1), 24-41.
Gemson, J., & A. Thillai Rajan. (2015). What do investors seek from syndication partners? Evidence from the infrastructure sector. Public Works Management and Policy, DOI: 10.1177/1087724X15613095, published online Nov 5, 2015.
Gemson, J., & A. Thillai Rajan. (2015). A new perspective on private equity stage financing: evidence from investments in infrastructure. Venture Capital: An International Journal of Entrepreneurial Finance, 17(4), 299 – 325, DOI: 10.1080/13691066.2015.1052193.
Deepa Ittimani Tholath. (2015). Sustainability & Innovation: Building up the Culture. International Journal of Organizational Behaviour and Management Perspectives, 4(4), 2000-2004, October-December 2015, ISSN-2279-0950, Impact factor- 5.97.
Deepa Ittimani Tholath. (2015). Discriminating Managerial Styles – A Study with reference to Women Executives in Corporate in Chennai. International Journal of Applied Engineering Research, Vol. 10(3), 6827-6831. ISSN 0973-4562.
Siluvai Raja. A. (2015). Educational Entrepreneurs in Tamilnadu – A Profile. Journal of Entrepreneurship & Management, 4(1), 43-47.
Deepa Ittimani Tholath. (2015). The Bovonto Challenge Sustainable Management Practices- Trends issues and Challenges. Madras University, Chennai (Ed): Glowplus Publisher, ISBN: 978-81-929581-3-2.
N. Chandrasekaran & M. Ramasubramaniam. (2015). Aligning Supply Chain of Sweet Corn Processor for Growth. CASE Reference no. 615-047-1, UK: The Case Centre.
PAPER PRESENTATIONS IN CONFERENCES
Dr Deepa Ittitmani Tholath presented a Case on ‘Awakening The Real Indian Beauty – Dove’ at the Case Conference organized by Jansons School of Business, Coimbatore in collaboration with The Case Centre, UK, at Coimbatore, on May 23-24, 2016.
Dr Deepa Ittitmani Tholath presented a paper on‘Analysis of Attributes and Marketing Strategies for Ecotourism’ ay Munnar’ at the Department of Management Studies, Pondicherry University, Pondicherry, India on 08-09 Oct. 2015
Dr Deepa Ittitmani Tholath presented a paper on ‘Clustering Technique for Mapping Behavioural Loyalty: A Conceptual study using RFM Model in Apparel Retail Segment of India’ at the Indian Retail Conference 2016 organized by School of Business, Public Policy and Social Entrepreneurship, Ambedkar University, Delhi, on Feb. 26-27, 2016
Dr Madhava Priya presented a paper on‘A study on impact of environmental factors on export marketing strategy and export performance in Indian Leather Industry’ at Madurai Kamaraj University, Madurai on 30th March, 2016
Aiswarya B presented a paper on Women and choices – Barriers encountered, Intelligence, innovation and Inclusion (3i) at the Best practices for Global Excellence, Department of Management Studies at the Pondicherry University on March 11-12, 2016.
Dr A. Siluvai Raja presented a paper on ‘Women Entrepreneurship – Problems, Challenges and Suggestions’at the UGC sponsored International Conference on development goals at the grass roots; policy perspectives and challenges at GRI, Dindigul on June 22-23, 2015
Dr Deepa Ittitmani Tholath presented a paper on ‘Motivational Drivers of Knowledge Sharing in the Banking Sector in India’ at the Annual Spain Business Research Conference – Novotel Barcelona, Spain on 14-15 Sept. 2015
Dr Deepa Ittitmani Tholath presented a paper on Sketches of Online Shopper Personas and Their Customer Journey Mapping at the Jaipuria Institute of Management, Noida on Feb. 12-13, 2016
Dr Maldhuri Malhotra presented a paper on “Foreign Direct investment and Economic Development: Evidence from India at the 2nd International Conference on business management and economics at Sri Lanka on February 19-20, 2016
Dr Aiswarya and Ramasundaram G presented a paper on “International conference on sustainability” at IIM, Shillong on March 19-17, 2016.