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PUBLICATIONS and PRESENTATIONS by the Faculty 2021

 

 

Book Chapters

  1. Ramasamy AP, Ananth I. India and china in the WTO agricultural negotiations: Stakes amidst crisis. In: Tailspin: The politics of india-china economic relations.; 2021. p 191-220.

 

Journal Publications

  1. Akanksha Jaiswal, C. Joe Arun, Potential of Artificial Intelligence for transformation of the education system in India. International Journal of Education and Development using Information and Communication Technology, 2021, Vol. 17, Issue 1, pp. 142-158.
  2. Akanksha Jaiswal, Does Employee Engagement Lead To Employer Branding?. Management Matters (2021).
  3. Jaiswal, A. and Arun, C.J. (2022), Impact of happiness-enhancing activities and positive practices on employee well-being, Journal of Asia Business Studies, Vol. 16 No. 6, pp. 988-1005.
  4. Yang W-, Lu W-, Ramasamy AP. International environmental efficiency trends and the impact of the paris agreement. Energies 2021;14(15).
  5. Ameeta Fernando, The Role Of Trustworthiness In The Adoption Of Ai-Based Systems. Turkish Online Journal of Qualitative Inquiry (2021).
  6. , A. Kunal, K., Xavier, MJ. & Arun, C.J. (2021). Impact of digitalization on marketing of insurance products. Academy of Marketing Studies Journal, 25(5), 1-10.
  7. Deepa Ittimani, Ramasubramanium M, Xavier M J, (2021), Comparing And Contrasting India’S Nep 2020 And Unesco’S Educational Policy Using Text Analytics. International Journal of Business and Economics.
  8. Deepa Ittimani, Sunil Vakkayil, (2021), Influence of Promotions and Change In Buyer Behaviour Due to Covid 19 on the Intent to Increase Usage of Digital Payment Systems. Academy of Marketing Studies Journal.
  9. Deepa, R. and Baral, R. (2021), Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment, Journal of Product & Brand Management, Vol. 30 No. 6, pp. 883-897.
  10. Mathiyazhagan, Venkatesh Mani, Deepak Mathivathanan & Sonu Rajak (2021) Evaluation of antecedents to social sustainability practices in multi-tier Indian automotive manufacturing firms, International Journal of Production Research, 61:14, 4786-4807, DOI: 10.1080/00207543.2021.1938276.
  11. Mathivathanan D, Mathiyazhagan K, Rana NP, Khorana S, Dwivedi YK. Barriers to the adoption of blockchain technology in business supply chains: A total interpretive structural modelling (TISM) approach. Int J Prod Res 2021;59(11):3338-59.
  12. Ameeta Fernando, (2021), The Scope Of Ai In Indian B-School Admissions. Journal of Xidian University.
  13. Arun Prasad (2021), Decoding The Post-Covid-19 Consumer Mind And Developing New Marketing Strategies.
  14. Issac K Verghese, (2021), Analysis Of Customer: Towards A Theory Of The Social Determination Of Behavior.
  15. Issac K Verghese, (2021), Cloud Computing Is Ushering In A Paradigm Shift In Business Models; Can Management Accounting Stay Unaffected?.
  16. S. Balakrishnan, Jayshree Suresh, and Mengying Feng, In-plant lean logistics management: case study on Chinese automotive practices International Journal of Logistics Systems and Management 2021 40:4, 466-488.
  17. Balakrishnan AS, Suresh J. Role of automotive engineering changes in an emerging market. Int J Logist Syst Manage 2021;39(2):164-84.
  18. Issac K Verghese, (2021), Education In Times Of Covid Pandemic With Special Reference To Higher Educational Institutes In Kerala, India.
  19. Issac K Verghese, (2021), The Mediating Role Of Emotional Intelligence Between Transformational Leadership And Organizational Citizenship Behavior.
  20. Kishore Kunal, Arun Prasad R, M J Xavier, C Joe Arun, Implementations Of Ai On Ed-Tech Business And Its Impact On Society: Benefits And Challenges. International Journal of Disaster Recovery and Business Continuity, Vol.12, No. 1, (2021), pp. 1889–1901.
  21. Kishore Kunal, K.R. Ramprakash, M.J. Xavier, C.Joe Arun, A Comprehensive Study Of Blockchain Based Cryptocurrency As A Medium Of Exchange. International Journal of Future Generation Communication and Networking.
  22. Kunal, K., Prasad, A., Xavier, MJ. & Arun, J. (2021) Mura defect detection in LCD. Academy of Marketing Studies Journal, 25(5), 1-10.
  23. Navena Nesa Kumari, C. Joe Arun, Irudaya Veni Mary, Mobile payment technology adoption in SME owners in india – an empirical study. Indian J Financ 2021;15(1):36-54.
  24. Kishore Kunal, M J Xavier, C Joe Arun, (2021) The Development Of The Emotional Intelligence In The Education System Of India And Its Impact On The Higher Education. Turkish Online Journal of Qualitative Inquiry (TOJQI). Volume 12, Issue 3, June 2021: 4644- 4651.
  25. RamPrakash R, Arun J. Gender inequity in utilisation of publicly funded health insurance schemes: Findings based on insurance data from a southern indian state: Is there a difference in utilisation of state sponsored health insurance between men and women? Asia Pacific J Heal Manag 2021;16(3).
  26. RamPrakash R, Lingam L. Why is women’s utilization of a publicly funded health insurance low?: A qualitative study in tamil nadu, india. BMC Public Health 2021;21(1).
  27. Kishore Kunal, R. Arun Prasad, MJ Xavier, Joe Arun, Machine Learning And Artificial Intelligence In Market Research: Current Trends. Linguistica Antverpiensia 2021 Issue 3 www.hivt.be ISSN: 0304-2294.
  28. Pandikumar MP, (2021), A Study Of Firm Size And Its Implications On Financial And Stock Market Performance: A Case Study Of Indian Fmcg Companies.
  29. Renu Isidore R, Joe Arun C. The behavior of the various personalities of secondary equity investors: Big five personality model. J Wealth Manage 2021;24(1):55-77.
  30. Ramprakash KR, (2021), A Study On The Impact Of Covid-19 On The Financial Health Of Indian Companies.
  31. Renu Isidore, P. Christie, C. Joe Arun Influence of Behavioral Biases and Decision-Making Tools on the Performance of Secondary Equity Investors The Journal of Wealth Management Jul 2020, 23 (2) 52-69; DOI: 10.3905/jwm.2020.1.107.
  32. Renu Isidore, (2021), An Enquiry Into The Purchase Intention Of Ai-Based Virtual Personal Voice Assistants In India.
  33. Renu Isidore, (2021), Risk Profiling Of Secondary Equity Investors From The Chennai City Of India Based On The Big Five Personality Model.
  34. P T, Lysander Manohar H. How a doer persuade a donor? investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding. J Res Interact Mark 2021;15(2):243-66.
  35. Theerthaana P, Arun CJ. Did double lockdown strategy backfire? cobra effect on containment strategy of COVID-19. Int J Disaster Risk Reduct 2021;65.
  36. Dhyankumar CT, Arun CJ, Rajmohan M. Prediction of graft survival using artificial neural network (ann), and bayesian belief network (bbn): A comparative study-graft survival prediction using machine learning: A comparative study. Asia Pacific J Heal Manag 2021;16(3).
  37. Theophilus Dhyankumar C, Joe Arun C. Review of organ donation and transplantation: A healthcare supply chain management perspective. SCMS J Ind Manag 2021;18(3):39-52.
  38. Tisha Meriam Cherian, (2021), Digital Transformation In Supply Chain Management: A Conceptual Framework For Construction Industry.
  39. Uma Priyadharshini, (2021), A Study On Role Of It And It Enabled Services In Financial Inclusion With Special Reference To Andhra Pradesh.
  40. Vasumathi P, Joe arun C, Adoption Of Digital Marketing In Agribusiness: A Conceptual Study. Academy of Marketing Studies Journal.
  41. Vasumathi P, (2021), Young Farmers’ Intention to Use Social Media in Marketing Agro Products: A Conceptual Framework, Indian Journal of Economics and Business.
  42. Vigneshwar K, Kishore Kunak, Joe Arun C, (2021), Impact of Artificial Intelligrnce on Future Work Force A Comprehensive Study, Linguistica Antverpiensia.

Conference Presentations

  1. Suganya R, Agasthiya C, Ignatius C, Aswin S, Murugesen P, Amuthalingeswaran C. Rainfall forecasting for raising the yield production using machine learning algorithms. Lect Notes Electr Eng 2021;700:1693-708.
  2. Shanmugam, S. Sri Krishnan and D. I. Tholath, “A behavioral study on the factors influencing selection of restaurants online during COVID-19 using multivariate statistical analysis,” 2021 11th International Conference on Cloud Computing, Data Science & Engineering (Confluence), Noida, India, 2021, pp. 996-1003.
  3. Shanmugam S., Sri Krishnan S., Tholath D.I. A multi-criteria decision-making approach for selection of brand ambassadors using machine learning algorithm. Proceedings of the confluence 2021: 11th international conference on cloud computing, data science and engineering; 2021. 848 p.
  4. Shanmugam and I. Padmanaban, “A multi-criteria decision-making approach for selection of brand ambassadors using machine learning algorithm,” 2021 11th International Conference on Cloud Computing, Data Science & Engineering (Confluence), Noida, India, 2021, pp. 848-853, doi: 10.1109/Confluence51648.2021.9377121.
  5. Shanmugam S, Padmanaban I. Twitter emotion analysis for brand comparison using naive bayes classifier. Commun Comput Info Sci 2021;1374:199-211.

 

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