Inauguration of Certificate Programme in Digital Marketing

The Management Development Centre (MDC) at Loyola Institute of Business Administration (LIBA) launched its three-month Certificate Programme in “Digital Marketing” on 16^th February 2025. Welcome addresses by resource persons Dr. R. Arun Prasad and Mr. Vengatesan S, to the 17 participants of the inaugural cohort, explained how the programme will empower participants to create functional websites and optimize them for search engines (SEO). They will develop and manage effective search engine marketing (SEM) campaigns, including keyword analysis and targeted advertising. Furthermore, they will be skilled in planning, executing, and analyzing digital marketing campaigns across various platforms, demonstrating data-driven decision-making.