Associate Professor - Marketing Management & Chairperson- Centre for Ethics and Corporate Governance
QUALIFICATION & SPECIALIZATION :M.A. (Econ.), Ph.D. (Anna University) Marketing Management
EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH : 13 years of teaching / 07 years of industry
Email : shanthi.venketesh@liba.edu
Dr. Shanthi is the Chairperson of the Centre for Ethics and Governance at LIBA. She is a gold Medalist in Economics from the University of Madras. She has over 7 years of corporate experience as a marketing professional and over 13 years of experience in teaching students at the post-graduate level. Known for her organizational skills, she has organized several major events at LIBA. She has interest in areas such marketing analytics, digital marketing, destination branding & wellness tourism and impulse buying behaviour.
WORK HIGHLIGHTS
ACADEMIC ACHIEVEMENTS
MEMBERSHIP IN INDUSTRY ASSOCIATIONS:
Executive Training & MDP
SELECT AND RECENT PUBLICATIONS IN JOURNALS
CASE STUDIES:
CONFERENCE PRESENTATIONS – RECENT
TEACHING AREAS
CURRENT RESEARCH INTERESTS
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