Faculty Seminar Series 2024 -1

The inaugural session of the Faculty Seminar Series (FSS) 2024 was held on 23^rd August 2024 at LIBA. Rev. Fr. C. Joe Arun, SJ, Director–LIBA inaugurated the session with a thought-provoking address on Artificial Conversation and the New Sales Force, where he explored the transformative impact of AI on sales and marketing. Fr. Director discussed how AI is transforming sales and marketing by replacing traditional human interactions with machine-driven dialogues. He highlighted AI’s potential to influence buying decisions and introduced AI influencers as effective tools for engagement. All the faculty participated interactively and gave their views on the irreplaceability of human involvement in tasks that engage in meaningful social interactions, “empathetic AI” in counselling, stressing the importance of integrating emotional and ethical intelligence and the need for human presence in critical decision-making processes, especially in closing sales deals.