Faculty Seminar Series Session -13
Dr. Ragu Prasadh Rajendran shared his thoughts on the topic ”The Influence of Authenticity and Electronic Word of Mouth on Customer Satisfaction”. He took the participants through process of how the positive E word of mouth helps in improving customer satisfaction with perceived trust as a moderating variable . Dr. Deepa Ittimani Tholath, Associate Dean – Research and PhD Programmes moderated the session. The seminar came to end with vote of thanks by Prof.Chandiran, Associate Dean, Part-Time and Diploma Programmes.