Great Sales Debate – 3
The Markit Club in collaboration with the Centre for Sales Excellence (CSE), conducted the third edition of the Great Sales Debate on 15th September 2023 at 4.00 pm in Dr. S. Xavier Britto Auditorium, LIBA. ‘Is Guerrilla Marketing an ethical practice?’ was the topic and the event aimed at critical thinking, communication skills, and the ability to engage in a reasoned and well-structured debate. Students engaged in discussions that resonated with their critical importance of understanding consumer perception and personal preferences. Mr. Madhan Prasath, Delivery Manager, Indegene was the moderator for the session which proved to be a thought-provoking one, providing valuable insights into the ethical and unethical aspect of guerrilla marketing.