Great Sales Debate – 6

The MARK-IT Club of LIBA, in collaboration with the Centre for Sales Excellence (CSE), organized the sixth edition of The Great Sales Debate (GSD 6) on 3rd November 2025 on the theme “Personalized Ads or Mass Marketing – What Really Drives Conversion?” aimed at encouraging critical thinking on modern marketing trends, analysing data-driven versus traditional campaign approaches, and strengthening communication and argumentation skills among students. Moderated by Ms. Gayathri Suryakantan—renowned RJ, VJ, assistant director, writer, and published author—the session was lively and insightful, reflecting her trademark “Pause, Listen, and Connect” style. Marketing enthusiasts and aspiring sales professionals engaged in a dynamic discussion on evolving advertising strategies, blending logic, creativity, and humour. The event concluded with a vote of thanks, certificate distribution, a group photograph, and informal interactions, effectively bridging classroom learning with real-world marketing practice.