On 1st November 2021, the Student Activities Council (SAC) for the academic year 2021-2022 was inaugurated by Mr. Vetrimaran, Tamil Film Director, and an alumnus of Loyola College.
An AV showed last year SAC’s spectacular efforts. Rev. Fr. Joe Arun, SJ, Director – LIBA in his invite address, stated the importance of imagination in business and the real purpose behind inviting the film Director was to make an emphasis on the need to become a story teller for a successful business leader. In addition, he said that the moment was also to initiate a process of rolling out courses in media management. He said, “as business professionals we have to sell not just products but stories that sell the products.” He highlighted the strong link Mr. Vetrimaaran has with his Alma Mater as an alumnus of Loyola college. Further he said that the entertainment industry was all about marketing their films to attract the audience: “To be a successful marketer, one has to know how to act.”
Mr Vetrimaran spoke in his address about how students should become ethical marketing persons. What the world has now, he said, is the outcome of unethical marketing. Student office-bearers took an oath, administered by the Dean-Academics, Prof. Lakshmi Narayanan and were honoured with the SAC badges by Fr Director.
On the same day, Personal Growth Lab (PGL), Centre for Leadership & Excellence (CLE) and The Honesty Shop were also inaugurated. PGL aims to help students construct their self identity by healing the inner child. The CLE is to nurture leadership in students and provide a platform to training and research in leadership skills and competencies.The unique feature of Honesty Shop, opened by the Chief Guest is to promote a deep sense of honesty among students. The shop will have stationery in a shelf from which students would take what they need and place the money for the things they take without anyone monitoring it. The shop is an initiative of Centre of Ethics & Good Governance, and the hard work of Dr Uma Priydharshni, Chair, of the Centre.