LIBAzaar- 2023
LIBAzaar, the marketing carnival was organised by the MarkIt club on 22nd January 2023 at LIBA. The theme was Digitech – The GenZ Catalyst. LIBAzaar is a learning tool by which students get to study the market needs and understand the mind of the consumers. This study is research disguised in the form of a bazaar at which many brands display their products and guide the students to find solutions to their challenges. Mr. Mahimm Gupta, Founder and Managing Director at PPMS Field Marketing, 3 Point Human Capital, Vendo, Fieldlytics was the Chief Guest. He threw light on the opportunities and prospects for the retail industry of India and gave an overview on a few retail-specific terms and jargons. Various on-stage and off – stage events were conducted where students from several schools and colleges across Chennai had participated.