LIBAZAAR ‘24
On 21st January 2024, Loyola Institute of Business Administration (LIBA) hosted its annual marketing event, LIBAzaar ’24, with a lively carnival theme called “Greenotic Sust-AI-nability”. Mr. Ravi Srinivasan, Global Chief Information Officer at Hexaware Technologies, was the Chief Guest on the dais along with dignitaries: Director Rev. Fr. C Joe Arun, Prof. Lakshmi Narayanan, Dean – Academics, Prof. Shanthi Venkatesh, Faculty Coordinator of the Mark-IT Club, and the student coordinators Vignesh S and Danie Francois A. With a festive atmosphere, participants and guests enjoyed various activities promoting sustainability and creativity while subtly engaging in disguised marketing research. LIBAzaar ’24 encouraged everyone to explore AI-driven solutions for a better future in their communities. A bustling array of 50 stalls, including student and sponsor stalls, adorned the venue. 18 teams showcased their musical prowess, while Mr. Vijay Varma, a popular dancer and actor lit up the stage with his energetic dance performance. Following him were the team from the Tamil movie “Blue Star” including actors Shanthanu and Prithvi, along with director S Jayakumar, and actress and celebrity Nivedhitha Sathish delighted the audience with her presence.