BMI Session #16

The sixteenth session of the Beyond Management Initiatives (BMI) for the year 2024-25 was held on 29^th January 2025. Mr. Kiruba Shankar, Founder and CEO of Breathe Digital spoke on the topic “Vaksana – Build by Digital Strategies,” where he highlighted the importance of digital marketing and its role in growing his own venture. He posed thought-provoking questions such as, “How do you get people to pay and stay at a farm?” and “If you were running WhatsApp, how would you generate revenue?” These questions prompted students to think strategically, considering market positioning, customer segmentation, and unique value propositions.