Faculty Seminar Session 9
The ninth Faculty Seminar Session was held on 11th January 2024 in the Learning Gallery 4, LIBA. Dr. Arun Prasad spoke on the topic The Impact of Online Influencers on Women’s Fashion Cosmetics. He highlighted the impact of online influencers in the women’s fashion cosmetics industry and provided a thorough exploration of this dynamic marketing strategy. The seminar concluded with a discussion on managerial implications, emphasizing the importance of strategic collaborations, authenticity, and measuring return on investment in influencer partnerships. Faculty seminar sessions are held to bring together the faculty fraternity through the presentation of research activity to promote discussions regarding the topic and related topics leading to a robust research atmosphere at LIBA.