Dr. D. Madhava Priya has a B.C.A., from Madras University, Chennai, an M.B.A., form Anna University, Chennai, M.Phil. in Management form Madurai Kamaraj University, Madurai, P.G.Diploma in NGO management., form Madurai Kamaraj University, Madurai, Ph.D in Management Sciences., from University of Madras. While working on her doctoral thesis she was awarded the Research scholarship by WFI- Ingolstadt and AUDI, Germany. She also has Capital Market, Commodities Market, Derivatives Market and NSDL Depository Operations Certification in Financial Markets from National Stock Exchange.

PUBLICATIONS

 Case Book

Indira, P.V. Alexander, Deepa Ittimani Tholath, D. Madhava Priya & A. Irudaya Veni Mary, (Eds.). (2017). LIBA CASES 2017: A Symposium on Business Case Studies. Chennai: Loyola Institute of Business Administration & Notion Press, ISBN 978-1947027-08-4.

Conference Proceedings:

Indira, Madhuri Malhothra, Madhava Priya, (Eds). (2017). International Conference on finance and Economics (ICFE-2017) – Current Trends in Finance and Economics, Chennai: Loyola Institute of Business Administration & Notion Press, ISBN 978-1-947851-64-1.

Chapters in Edited Book:

1. Madhava Priya Dananjayan and Indira Ananth (2019); “Digitalization and Growth of Small Businesses” in the book Business Transformations in the Era of Digitalization for IGI Global book series Advances in E-Business Research (AEBR), ISSN: 1935-2700; eISSN: 1935-2719.
2. Madhava Priya Dananjayan and Indira Ananth (2018), “Chapter 15- Digital Marketing in an New age Economy”, Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy, IGI-Global, ISBN13: 9781522563075|ISBN10: 1522563075|EISBN13: 9781522563082|DOI: 10.4018/978-1-5225-6307-5.

Case Study Publications:

Madhava Priya. D (2020), “GST in India – Deal Maker or Breaker for Distributers”, in International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-9 Issue-1, May 2020.

Madhava Priya. D (2018)“Cash Flow Analysis – A case study of Madura Metal Works Private Limited (MMW)”, in International Journal of Case Studies, January 2018, ISSN (Online): 2305-509X. QS Publications-Canada.

Madhava Priya. D (2017); “Status Quo of BSE Limited IPO – A Case Study”, in LIBA CASES 2017: A Symposium on Business Case Studies, April, 2017, Pg no: ISBN 978-1-947027-08-4.

Journal Publications:

1. Madhava Priya. D and Abisha (2020), “Employee Experience during Covid-19: A Remote Work Perspective”, Management Matters, Volume 18, Issue 1, April 2021.
2. Madhava Priya Dananjayan, Prashanth J and Indira Ananth (2019), “Sustainability of Small Merchants Through Digital Technologies”, Prabandhan: Indian Journal of Management, ISSN 9975 2854, pg 8-20. (Scopus Indexed)
3. Madhava Priya. D (2017);” A study on Behavioural Dynamics after De-monetisation at Bombay Stock Exchange with reference to Institutional Investors”, Business Horizons, Volume 04; Issue 01; September 2017; ISSN: 2395-2504, Pg no: 177-180.
4. Madhava Priya. D (2017);” Digital Banking – Is the customer getting a personal experience or getting digitized?”, International Journal of Research in Management, Economics and Commerce, Volume 07, Issue 08, August 2017, ISSN 2250-057X, Impact Factor (SJIF): 6.384, Pg no: 10-13.
5. Madhava Priya. D (2017); “A study on Behavioural Dynamics after De-monetisation at Bombay Stock Exchange with reference to Institutional Investors”, Proceedings of 4th International Conference on Business Research, September 26, 2017, ISBN: 978-81-8209-436-9 ; Pg no 100-103.
6. Madhava Priya. D (2017); “Behavioural Dynamics after De-monetisation at Bombay Stock Exchange: Consequences of Human Behaviour”, 6th International conference on emerging trends in Finance, Accounting and Banking.   Navigating Uncertainties in global Financial Markets – India’s Trajectory, August 18 & 19, 2017, ISBN: 978-93-83302-24-6.
7. Madhava Priya. D (2017); “Digitization for Effective Banking: Innovations and Challenges”, IIM Indore-NASMEI, Summer Marketing Conference, July 27-29, 2017, ISBN: 978-1-78635-416-7.
8. Madhava Priya. D (2017); “A study on employee retention as a challenge in Indian Leather Industry”, in International Research Journal of Human Resources and Social Sciences, Volume 4, Issue 3, 2017, Pg.no: 10-21, ISSN (P): 2394-4218.
9. Madhava Priya. D (2017); “A Digital way towards Brining Unbanked into the Banking System”, in International Journal of Business Intelligence and Innovations, Special Edition, February 2017, Pg. no:243-249, ISSN 2348 4705.
10. Madhava Priya. D (2017); “Factors influencing consumer’s attitude towards Organic Products”, in International Journal of Management & Social Sciences, Volume 5, Issue 1, 2017, Pg. no: 31-43, ISSN: 2321-1784 (Scopus Indexed).
11. Madhava Priya. D (2016); “Green Marketing: Consumers’ Attitudes and Purchase Intention towards Organic Products with special reference to Chennai”, in Compendium of Papers Second Annual Conference on Emerging Trends in Marketing-Marketing in Turbulent Times, organised by Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru. October, 2016, ISBN: 978-93-83302-17-8.
12. Madhava Priya. D (2016); “Identifying Factors that Influence the Price Adaptation Strategies in Indian Leather Industry: A Structural Model Examination”, in South Asian Journal of Marketing & Management Research, Volume 6, Issue 8, August 2016, ISSN No: 2249-877X.
13. Madhava Priya. D (2016), “Corporate Social Entrepreneurship: Towards an Integrated Conceptual Framework”, Proceedings of International conference on Business Research – Entrepreneurship, organized by SRM university and MSME on 31^st august, 2016, ISBN No: 978-81-8209-472-7.
14. Madhava Priya. D; Victor Louis Anthuvan. M (2016); “Impact of Global Economic situation as Moderator on Export Marketing Strategy and Export Performance in Indian Leather Industry”, in Management Matters, Journal of Business, Volume 14, Issue 1, January – June 2016, ISSN 2279 – 0187.
15. Madhava Priya. D; Chandrasekaran. K; (2016), “A study on impact of environmental factors on export marketing strategy and export performance in Indian Leather Industry”, Conference proceedings on New Dimensions of Management in the Globalized era, Madurai Kamaraj University, Madurai, March 2016, ISBN 938597705-9.
16. Madhava Priya. D (2016); “Impact of Global Commercial status quo on Export Performance in Indian Leather Industry”, in International Journal of Research in commerce, IT, Engineering & Social Sciences, January 2016, ISSN:2349-7793.
17. Madhava Priya. D, (2014), “The use of financial bootstrapping for resourcing new business: An empirical analysis” Conference proceedings on Financial Strategies for Sustainable Development, Valliammal College for Women, Chennai, September 2014.
18. Madhava Priya. D, Victor Louis Anthuvan. M (2012); “Impact of certification as moderator on export marketing strategy with reference to Tamil Nadu Leather Industry”, Published in International Journal of Research in Economics & Social Science; Volume 2, Issue 3, ISSN: 2249-7382.
19. Madhava Priya. D (2010); “Enter into the Indian Leather Business through Location Economy strategy: An opportunity for Foreign Investors”; Proceedings of second annual global business summit conference, Organised by Global Strategic Management Inc., Michigan, USA; June 2010; ISSN No: 1947-833X.
20. Madhava Priya. D (2010); “Indian Derivative Market – Growth, Trends & Prospects”, Proceeding of National conference on management – A changing Scenario; March 2010; ISBN No: 978-81-904760-3-4.
    

Conference Presentations, Participation and Workshops

International / National Conference Papers Presented / Participated:

1. Dr. D. Madhava Priya and Abisha (2021), Presented case study titled, “Challenging Corporate Exploitation: A Case Study on Unethical Time-Keeping Practices” in the Conference on Ethics and Corporate Governance held on 12th February 2021 at LIBA. (Won best case study award).
2. Dr. Madhava Priya and Vivek Saravanaramesh. (2020). Presented a paper titled “Enhancing the Retail Know-how through Experiential Centres: An Inquisitive Study”. Seventeenth AIMS International Conference on Management, IIM Kozhikode, Kerala, January 02-04, 2020.
3. Dr. Madhava Priya and Divya Boby (2020). Presented a paper titled “Theme Resturant’s Idiosyncrasy and their stimulus on ROI: An Orthogonal Approach”. Seventeenth AIMS International Conference on Management, IIM Kozhikode, Kerala, January 02-04, 2020.
4. Dr. Madhava Priya and Deepak Raj G. (2018). Presented a paper titled “Less Cost: More Culture: Influence of Office Space Decisions”. International Conference on Society and Management, IIM Kozhikode, Kerala, December 07-08, 2018.
5. Dr. Madhava Priya and Edwin Moses. (2018). Presented a paper titled “Towards Understanding a Innovative Placemaking “Co-Works” in Socio-Economic Context”. International Conference on Society and Management, IIM Kozhikode, Kerala, December 07-08, 2018.
6. Dr. Madhava Priya (2018). Presented a paper titled “Understanding the Financial Policy Measures for Inclusion: A Comparative study of Tamil Nadu and Karnataka”. 7th International Conference on Emerging Trends in Finance, Accounting and Banking during 7-8 September 2018, at SDMIMD, Mysuru.
7. Dr. Madhava Priya (2018). Presented a paper titled “Measuring the Effectiveness of Digitalization among Small Merchants in India” at the 3rd International Conference on Business and Economics held on October 09-10, 2018 organized by the Faculty of Business Studies, University of Dhaka.
8. Dr. Madhava Priya (2018). Presented a paper titled “Impact of Change Management as Moderator on HR Competencies and HRM Effectiveness among SMEs after Digitalization in the International Conference held on November 1-2, 2018 at the University of Hyderabad, Hyderabad”.
9. Madhava Priya. D (2017), “Is SENSEX and NIFTY a victim of Demonetisation?”, paper presented at 11th ISDSI International conference organised by IIM Thiruchirapalli, December 27-30, 2017.
10. Madhava Priya. D (2017), “Behavioural Dynamics and Consequences of Individual Investors after Demonetisation towards Indian Stock Market”, paper presented at 11th ISDSI International conference organised by IIM Thiruchirapalli, December 27-30, 2017.
11. Madhava Priya. D (2017), “A study on Behavioural Dynamics after De-monetisation at Bombay Stock Exchange with reference to Institutional Investors”, paper presented in the International Conference on Business Research, organised by SRM University, Chennai in association with ACCA – UK and ISDC on September 26, 2017.
12. Madhava Priya. D (2017), “Status Quo after ban on slaughtering: A case study on Indian Leather Industry”, case study presented in Business Case Conference, organised by SONA School of Management, Salem, on September 21-23, 2017
13. Madhava Priya. D (2017), “Behavioural Dynamics after De-monetisation at Bombay Stock Exchange: Consequences of Human Behaviour”, paper presented in 6th International conference on emerging trends in Finance, Accounting and Banking, organised by Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru on August 18 & 19, 2017.
14. Madhava Priya. D (2017), “Digitization for Effective Banking: Innovations and Challenges”, paper presented in IIM INDORE -NASMEI Summer Marketing conference, organised by IIM INDORE, July 27-29, 2017.
15. Madhava Priya. D (2017), “Is the Stock Market Demonetised – Indian Scenario”, Paper presented in International Conference on Financial Markets and Corporate Finance (ICFMCF-2017), organised by IIT Khagarpur, on 7th – 8th July 2017.
16. Madhava Priya. D (2017), “Status Quo of BSE Limited IPO – A Case Study”, case presented in Case Conference 2017- A symposium on Business Case Studies organised by Loyola Institute of Business Administration, Chennai on 7^th April,2017.
17. Madhava Priya. D (2017), “Women’s financial Inclusion: Revealing the Hurdles”, paper presented in International Conference on Fostering Innovation in financial Inclusion organised by School of Management, Manipal University and We serve foundation, Kentucky, USA, 4th and 5th March 2017.
18. Madhava Priya. D (2017), “Internationalisation of Yuan and Maintenance of Exchange Rate”, paper presented in International Conference on “Chinese Economy: Trends & Prospects”, organised by C3S and Loyola Institute of Business Administration, Loyola College Campus, Chennai on March 03, 2017.
19. Madhava Priya. D (2017), “A Digital way towards Brining Unbanked into the Banking System”, paper presented in International Conference on Innovation and Sustainable Business practices organised by UGC sponsored, DOMS, University of Madras, Chennai on 10th February 2017.
20. Madhava Priya. D (2016), “Green Marketing: Consumers’ Attitudes and Purchase Intention towards Organic Products with special reference to Chennai”, paper presented in Second Annual Conference on Emerging Trends in Marketing-Marketing in Turbulent Times, organised by Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysuru on 28th October, 2016.
21. Madhava Priya. D (2016), “Corporate Social Entrepreneurship: Towards an Integrated Conceptual Framework”, paper presented at the International conference on Business Research – Entrepreneurship, organized by SRM university and MSME on 31^st august, 2016.
22. Madhava Priya. D (2016), “A study on impact of environmental factors on export marketing strategy and export performance in Indian Leather Industry”, paper presented at the National seminar on New Dimensions of Management in the Globalized era, organized by Madurai Kamaraj University, Madurai, on 30^th March, 2016.
23. Madhava Priya. D (2015), “Role of Banks in Financial Inclusion – Evidence from India “, paper presented at the 2nd International conference on Business Research –Exploring Innovations in Service Sectors, organized by SRM university, on 29^th and 30^th September, 2015.
24. Madhava Priya. D (2015), “The impact of Companies financial structure on export Industry: A special reference to export house in Chennai” paper presented at the National level workshop on Academic Writing organised by Loyola Institute of Business Administration, Chennai on 8^th April, 2015.
25. Madhava Priya. D (2015), Participated in “Seminar on Research Methodology”, organized by Loyola Institute of Business Administration, Chennai on 27^th and 28^th February, 2015.
26. Madhava Priya. D (2014), “The use of financial bootstrapping for resourcing new business: An empirical analysis” paper presented at the National conference on Financial Strategies for Sustainable Development, organised by Valliammal College for Women, Chennai on 20^th September 2014
27. Madhava Priya. D (2014), “A Study on recent trend of Indian Leather in World Market “, paper presented at sixth International conference on Excellence in Research and Education, organised by Indian Institute of Management, Indore, CERE’14, 8-11 May 2014.
28. Madhava Priya. D (2014), “Strategic Approaches to the Environmental Sustainability in Indian Leather Industry “, Paper presented at the International conference on Energy and Sustainability, Orgainsed by The Barti Institute of Public policy, Hyderabad on 15^th March 2014.
29. Madhava Priya. D (2013), “TRIPs and Patenting Activity: Evidence from the Indian Leather Industry”, paper presented at the International conference on Rethinking Management Theory & Practice in the Present Indian Economic Context, organised by Indian Institute of Management, Ahmedabad on 12^th December 2013.
30. Madhava Priya. D (2013), “Innovation, Marketing and Exports: A study on Indian Leather Industry”, paper presented at the Annual Research colloquium, organised by Loyola Institute of Business Administration, Chennai.
31. Madhava Priya. D (2013), “Impact of Strategic Management in International Business”, paper presented at the Eighth Annual International Conference on Public Policy and Management, organized by Indian Institute of Management, Bangalore on 12th -14th 2013.
32. Madhava Priya. D (2011), “Adaptation Practices and Export Performance: A study of Leather Units in Tamil Nadu” Paper presented at the 4^th IIMA Doctoral Colloquium, organised by Indian Institute of Management, Ahmedabad on 3^rd and 4^th January, 2011.
33. Madhava Priya. D (2010), “Impact of Globalization: An Empirical study of Leather Industry SME’s” Paper presented at the International conference on Globalization and Economic Asymmetries in International Trade and Development, organized by IIM Lucknow on 16^th – 18^th December, 2010.
34. Madhava Priya. D (2010), “Corporate Responsibility for Environmental Sustainability in Indian Leather Industry” Paper presented at the International conference on Sustainability: Management and Beyond, organised by Indian Institute of Management, Shillong, in collaboration with John Molson school of business, Concordia University on 8^th – 10^th December, 2010
35. Madhava Priya. D (2010), “Corporate Responsibility of Waste Management for Environmental Protection in Indian Leather Industry”, Paper presented at the 3^rd International Congress of Environmental Research, organised by University of Mauritius, Reduit (Mauritius) on September 16-18, 2010.
36. Madhava Priya. D (2010), “Enter into the Indian Leather Business through Location Economy strategy: An opportunity for Foreign Investors” Paper presented at the second annual global business summit conference, Organised by Global Strategic Management Inc., Michigan, USA; held at Karunya University, Chennai on 23^rd-25^th June, 2010.
37. Madhava Priya. D (2010), “Prospects and challenges for SME’s in post WTO era: An empirical study of Leather Industry SME’s in India” Paper presented at the 3^rd National conference on contemporary Management Research, organised by Apeejay School of Management, New Delhi on 14^th May, 2010.
38. Madhava Priya. D (2010), “Prospects and challenges for SME’s in post WTO era: An empirical study of Leather Industry SME’s in Tamil Nadu” Paper presented at the National conference on Frontiers in Management Research, organised by Loyola Institute of Business Administration, Chennai on 12^th and 13^th April, 2010.
39. Madhava Priya. D (2010), “Indian Derivative Market – Growth, Trends & Prospects”, Paper presented at the National conference on Management – a Changing Scenario, organised by Panimalar Engineering college, Chennai on 6^th March, 2010.
40. Madhava Priya. D (2010), Participated in the National conference on “The Impact of foreign Direct Investment on Indian Economy”, organized by Department of Commerce, Loyola College, Chennai on 10^th and 11^th February, 2010.
41. Madhava Priya. D (2010), Participated in the seminar on “Social Health in Europe and India” organized by LISSTAR, Loyola College, Chennai on 23^rd February, 2010.

Workshop Attended:

• Attended workshop on Multivariate Analysis using SPSS, AMOS and EXCEL, organised by Faculty of Science and Humanities, SRM University on 5^th -7^th July, 2017.
• Attended workshop on “Innovation’s in Business and New Venture Creation”, organized by International Professional Association, Entrepreneur’ for India and SRM University on 29^th and 30^th January, 2015.
• Attended Workshop on Academic Writing, Loyola Institute of Business Administration, Chennai, 8 April, 2015.

 Conference and Workshop Organised:

1. Organised, International Conference on Finance and Economics – Current Trends in Finance and Economics (ICFE 2017), Loyola Institute of Business Administration, 15th September 2017.
2. Organised and Presented, LIBA Cases 2017: A Symposium on Business Case Studies, Loyola Institute of Business Administration, 7th April 2017.
3. Organised and Presented in Frontiers in Management Research – A Colloquium, Loyola Institute of Business Administration, 12th & 13th April 2010.
4. Organised and Participated in Annual Colloquium of Research Scholars, Loyola Institute of Business Administration, 12th April 2012.
5. Organised and Participated Research Initiative for Scholars’ Excellence (RISE-2013), Loyola Institute of Business Administration, 28th September 2013.
6. Organised and Participated Seminar on Research Methodology, Loyola Institute of Business Administration, February 27 – 28, 2015.
7. Organised Workshop on Academic Writing, Loyola Institute of Business Administration, 8^thApril, 2015.

Faculty Development Programme

• (2021) 5-day online FDP on the theme “Inculcating Universal Human Values in Technical Education” organized by All India Council for Technical Education(AICTE) from 28 June, 2021 to 2 July, 2021.
• (2021) Faculty Development Programme (Virtual) on “Research and Publication Ethics” held on 13th February 2021 at LIBA.
• (2020) Faculty Development Programme on “Mapping Learning Outcomes” held on 17th December 2020 at LIBA.
• (2020) International FDP on “Digitalisation 0f Management Education in South Asia” 28th to 30th September 2020 organised by Association of Management Development Institutions in South Asia (AMDISA)

Accounting

Financial Management,

Financial Markets and Investments,

Behavioural Finance

Security analysis and Portfolio Management