Prof. Shanthi Venkatesh

QUALIFICATION & SPECIALIZATION :M.A. (Econ.), Ph.D. (Anna University) Marketing Management

EXPERIENCE IN YEARS TEACHING/PRACTICE/INDUSTRY/RESEARCH : 15 years of teaching / 07 years of industry

Overview

Prof. Shanthi is the Chair, Marketing & Professor – Marketing Management at LIBA. She is a gold Medalist in Economics from the University of Madras. She has over 7 years of corporate experience as a marketing professional and over 15 years of experience in teaching students at the post-graduate level. Known for her organizational skills, she has organized several major events at LIBA. She has interest in areas such marketing analytics, digital marketing, destination branding & wellness tourism and impulse buying behaviour.

Academic Biography

WORK HIGHLIGHTS

Corporate Experience spanning 7 years in IT industry in Business Development and Marketing
Worked as a Faculty Member in top ranked Business Schools like ICFAI Business School (IBS) and Loyola Institute of Business Administration (LIBA) in teaching career spanning more than 13 years
Currently, Chairperson of the Center for Ethics and Corporate Governance at LIBA
Conducted Management Development Programmes (MDPs) and Training Programmes for Senior Managers
Proven expertise in managing events and PR
Completed supervision for two PhD candidates
Serving as a Member, Board of Studies at Anna University and SRM University

ACADEMIC ACHIEVEMENTS

First Rank holder and Gold Medalistfrom University of Madras for UG degree programme (B.A. Economics)
Best Outgoing Student (1991-94 Batch) of SDNB Vaishnav College for Women, Chennai
Best StudentAward from Mylapore Academy for scoring highest marks in B.A degree Examinations in Tamil Nadu State
Rank holderat University level for English and Tamil language papers in UG degree

MEMBERSHIP IN INDUSTRY ASSOCIATIONS:

Co-Chair, Expert committee on Education, Madras Chamber of Commerce and Industry(MCCI), for 2016-17
Member, CSR Committee, Madras Chamber of Commerce and Industry (MCCI)
Member, Education Committee, Indo-Japan Chamber of Commerce and Industry (IJCCI), Chennai

Executive Training & MDP

Executives of Sify Ltd., Chennai (Consumer Behaviour).
Executives of P. Aquaculture India (P) Ltd., a wholly owned subsidiary of C.P. Products Inc., Thailand. (Training Programme on Understanding buyer needs)
Senior Managers of Hyundai Motors India Ltd., Chennai (CRM)
Senior Executives of Post and Telegraphs Department, Government of India.(Training Programme on Buyer Behaviour)
Executives of Citigroup Global Services (Consumer Behaviour)
Senior Executives of Technip India Limited, Chennai (CRM)
Sales Executives of Ratnasagar Publications (Training Programme on Selling and Negotiation Skills)
Executives of RBS (Marketing )
Mid / Senior Level Executives at Rane Limited (Marketing & Strategy)
Executives of Rane Limited(Training Programme on Negotiation skills)
Passing out students of ICSI institute(Module on Corporate Ethics)
Senior Executives of BGR Energy Systems (Strategy)
Training Programme on Selling and Negotiation Skills for Pathfront.

Research and Publications

SELECT AND RECENT PUBLICATIONS IN JOURNALS

“CRM Implementation in Indian Telecom Industry – Evaluating the effectiveness of Mobile Service Providers using Data Envelopment Analysis”, International Journal of Business Research and Management (IJBRM), Vol.2, Issue 3, October 2011, pp: 110-127. (With Ms. Vari Haridasan)
“Impact of Service Quality in improving the effectiveness of CRM through Customer Loyalty” in IAEME International Journal of Management (IJM), Volume 3 Issue 1, January- April 2012, pp: 29-40. Impact Factor: 1.503 (With Ms. Vani Haridasan)
“Cement Industry: Scope for differentiation”, International Journal of Research in Computer Application and Management, Vol. 3, Issue: 7, 2013, pp: 62-67. (With Mr. Anil Pillai)
“Wellness Tourism: Investigation of Tourists’ Profiles and Motivational Factors” International Journal of Pharmaceutical Sciences Review and Research, Vol. 33(2), July – August 2015; Pages: 274-280. Elsevier Impact Factor: 0.65. (With Ms. K. Subhadra)
Book Review: Predictive Marketing By Omer Artun & Dominique Levin, Annamalai International Journal of Business Studies and Research, ISSN 0975-749 x, vol 8 issue 1, page 63-64, 2017

CASE STUDIES:

Aachi Masala – Entering the North Indian Masala Category, Marketing Management: Indian Cases, 2017 – 18. Pearson Education. pp. 15.1 – 15.5. ISBN: 978-93-325-8710-6

Com – A Case Study on Direct Marketing of Wedding Return Gifts. Marketing Management: Indian Cases, 2017-18. Pearson Education. pp. 19.1 to 19.7. ISBN: 978-93-325-8710-6

Selling Process in Animal Nutrition and Health Industry. Marketing Management: Indian Cases, 2017-18. Pearson Education. pp. 20.1 – 20.8. ISBN: 978-93-325-8710-6

CONFERENCE PRESENTATIONS – RECENT

“CRM Implementation in Indian Telecom Industry – Evaluating the Effectiveness of Mobile Service Providers Using Data Envelopment Analysis” at the International Conference on Research and Management, KL, Malaysia, October 2011.
“A study of CRM in Indian Telecom Industry”, Handbook of Management and Behavioural Science by Ranbir Singh Ghulia et.al., Wisdom Publications, 2013
“Clustering Technique for mapping Behavioural Loyalty: A conceptual study using RFM Model in Apparel Retail Segment of India”, Indian Retail Conference, January 2016.
“Ethical Leadership for efficient Corporate Governance – BRICS perspective, International Conference on Empowerment through Education, Ethics & Entrepreneurship – Agenda for BRICS, Organised by Mandsaur University in partnership with UNESCO Chair, February 2017.